First, the birth of a product
Second, the birth of an Internet product needs members
- Product Manager is to promote and influence the design, technology, test, operations, marketing and other related team members to promote the product to ensure road driving on the right person.
- Product Manager abbreviation: PM
Third, the business needs and the role of Product Manager
- Internet product development evolution of the Internet has put forward higher requirements
• companies need more professional personnel to meet the needs of mining more commercially valuable
• security requirements, and so on communication needs
• Think about microblogging, letter, such products are being created entirely in case the user does not know their own needs.
- companies need to have a role in engine and lubricant products to promote the process of
• Team Incentive
• Strong execution
• coordination and communication
- companies need to have the role can wholeheartedly follow-up product for the deployment and use of resources from a global perspective.
Fourth, the difference between the product manager and project manager
• Product managers want to mainly rely on
- responsible for doing the right thing, do you propose ways and means, and full follow-up to ensure that this matter is in accordance with the methods and means of pre-conceived in advance.
- For example: proposed product planning, product idea profitable way, interactive design processes.
• Project managers mainly rely on to do
- is responsible for doing the right things, especially in the lower time, cost, resources, there is a limit situation.
- For example: In 30 days, according to the needs of the product development team organization proposed to complete the product development work and ensure that all points of the function can be used normally.
• The actual situation
- How many products are often still do things the project manager's point
• Product managers and project managers are born and product operations indispensable role in the process, but there are ways and means to work completely different, not to be confused.
Entering the workplace, you can do first the following work, then turned to Product Manager
Operators to promote marketing techniques art design interactive design editor