1. Skills required for the product
- demand analysis
- product design
- Project follow up
- Industry knowledge
The first three need no explanation. The last one refers to how much you need to understand the knowledge and information in the Internet circle or the industry you are engaged in. The usual work is not all behind closed doors.
For each skill item, it is divided into three grades, and then an explanation is added.
For example, if you get the data, you can make a judgment, which is a relatively low rank. To be more reliable, you should have the ability to conduct research, interview or collect data yourself, and the analysis of needs is more reasonable. The most powerful, there can be a complete set of methods to systematically obtain user needs.
Then the skill item standards for needs analysis are divided into three grades:
| demand analysis |
1 | Based on existing data or subjective judgment, the user's situation can be obtained, and the user's needs can be judged |
| 2 | Can actively obtain certain data and information through interviews, research and other forms, and make judgments | |
| 3 | Can design and implement a complete set of demand mining solutions (including purpose, form, display results, etc.) according to product positioning and market conditions |
Expanding in this way, list all skills:
| category | single item | level | describe |
| work experience | demand analysis | 1 | Can give existing data or subjective judgment to obtain the user's situation, and judge the user's needs |
| 2 | Can actively obtain certain data and information through interviews, research and other forms, and make judgments | ||
| 3 | Can design and implement a complete set of demand mining solutions (including purpose, form, display results, etc.) according to product positioning and market conditions | ||
| product design | 1 | Can imitate and draw on the characteristics of other products to design usable products | |
| 2 | Be able to design more reasonable products based on your own knowledge and experience | ||
| 3 | Can design excellent products through demand analysis and more theoretical methods | ||
| Project follow up | 1 | Able to write various documents and communicate well with technology | |
| 2 | Can participate in scheduling, progress planning, etc., and can cooperate well with technology in the research and development process to ensure the smooth completion of the project | ||
| 3 | Can lead the project schedule and prioritization of requirements to ensure the quality of the product version when it goes online | ||
| Industry knowledge | 1 | Can understand the characteristics of common large and medium products, try first-level industry | |
| 2 | On the basis of the above, understand the routine work and tasks of product managers, and understand basic interaction, design, operation, marketing and R&D attempts | ||
| 3 | On the basis of the above, I have niche products that I am concerned about, I am very familiar with the industry I am engaged in, and have my own summary and systematic sorting. |
At present, the basic standards have been completed.
However, for some people with less work experience, especially fresh graduates, it is often impossible to use this standard to measure. Because they have more [ability] than [skill]. That is to say, they have the potential to do a good job of the product, and some have basic skills, but they have no experience in the work of product managers.
Therefore, the following is the standard about [ability], which is roughly like this:
| category | single item | level | describe |
| Individual ability | information sensitive | 1 | Ability to observe data to draw direct and reasonable conclusions |
| 2 | Be able to judge the credibility of data and information, and reflect more information | ||
| 3 | Able to know the information well, and can develop methods to actively obtain the desired information | ||
| logical analysis | 1 | Able to make simple judgments about some things and sort out the basics | |
| 2 | Be familiar with the methods of reasoning, deduction and induction, and use them proficiently in work | ||
| 3 | In daily life, we are accustomed to using logical methods everywhere to objectively prove the correctness of any judgments made. | ||
| communication | 1 | Able to communicate the information that you want to exchange normally | |
| 2 | Be able to grasp the emotions of the other party in the conversation and adjust the communication method appropriately | ||
| 3 | Be able to take the initiative in conversations, be able to complete the work of unauthorized leaders well, coordinate and plan the collaboration of multiple teams | ||
| character/enthusiasm | 1 | Able to get along with people, have pursuit of salary and treatment | |
| 2 | Neither humble nor arrogant, there will be no obvious annoying place; care about the work content of the product manager, and care about his own growth | ||
| 3 | Have character advantages, can play a positive role in work; have enthusiasm for products, and enthusiasm for the company's industry | ||
| aesthetic | 1 | Can roughly distinguish between beauty and ugliness | |
| 2 | Can judge the quality of visual details on some products; like art or artistic things | ||
| 3 | Able to point out ways to improve visual details of products; have requirements for aesthetics in your own life |
https://www.zhihu.com/question/19559498