What is a Product Manager? In order to draw out the definition, let’s look at a dialogue. The scene in this dialogue is that Xiao Ming has been in class for a year and is home for the New Year. Then relatives may ask Xiao Ming what he does outside?
Relative: Xiao Ming, what do you do outside?
Xiao Ming: I am a product manager in the Internet industry. (Suppose the other party does not know the product manager) Relative: So you write code? (This is the first impression of the Internet for most people who don’t understand it)
Xiao Ming: I’m not a coder? The one who writes code is development, and I am mainly responsible for the design of product experience and functions.
Relative: So you do design?
Xiao Ming: Actually, not really. I am more about organizing products, and the team decides what kind of products should be launched and what functions they should have.
Relative: That means you don’t actually do anything but just talk, right?
At this time, Xiao Ming will probably feel very speechless. After all, the product manager has a lot of work to do, not just using his mouth, but it is still a very hard job.
Although this conversation is relatively nonsensical, we will find that he actually explained what a product manager does.
Responsible for product experience, functional design, organizing the product team to decide what kind of product to launch and what kind of functions it has. This is what you will do in the company in the future!
In order to let everyone better understand the definition of product manager, you can see that product manager is composed of four words and two words, product and manager.
product
What is that product? Products are just that, including things that can be supplied to the market and consumed and used by people.
Including tangible products and intangible services.
Tangible products, here are some examples
Among them, tangible products are like cars, watches, mobile phones, and laptops.
Intangible services, such as this WeChat service.
Then some people may say, I can see WeChat’s service, why is it invisible?
Then let me ask, can you touch it? Some people will also say that they can touch it. Aren’t we touching our mobile phones? right?
What you touch is a mobile phone, and what you touch is also WeChat on the mobile phone, but WeChat is not like a physical object, like a bottle of water, it is there, you can touch it, WeChat is not like this, right? ? So we call it intangible service.
ok, everyone should know what a product is here.
manager
What is that manager? A manager is a loyal manager in a company, right?
Then someone may ask, is the product manager a management position? Will I be in charge of people when I go to the company in the future?
It should be emphasized here that the product manager is not a management position! ! !
Product manager is just a role, just a role.
Summarize
Finally, let’s summarize what is the macro definition of a product manager?
In fact, it is very simple. It is a position in the enterprise that is specifically responsible for product management. Product Manager (Product Manager) is referred to as PM.
It should be noted here that when you become a product manager in the future, when you introduce yourself, it is best not to say that you are a PM.
why?
In fact, in addition to product manager, PM can also refer to project manager. Project manager is project manager, so it is also called PM.
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