1. Skills required for the product
- demand analysis
- product design
- Project follow up
- Industry knowledge
The first three need no explanation. The last one refers to how much you need to understand the knowledge and information in the Internet circle or the industry you are engaged in. The usual work is not all behind closed doors.
For each skill item, it is divided into three grades, and then an explanation is added.
For example, if you get the data, you can make a judgment, which is a relatively low rank. To be more reliable, you should have the ability to conduct research, interview or collect data yourself, and the analysis of needs is more reasonable. The most powerful, there can be a complete set of methods to systematically obtain user needs.
Then the skill item standards for needs analysis are divided into three grades:
| demand analysis |
1 | Based on existing data or subjective judgment, the user's situation can be obtained, and the user's needs can be judged |
| 2 | Can actively obtain certain data and information through interviews, research and other forms, and make judgments | |
| 3 | Can design and implement a complete set of demand mining solutions (including purpose, form, display results, etc.) according to product positioning and market conditions |
Expanding in this way, list all skills:
| category | single item | level | describe |
| work experience | demand analysis | 1 | Can give existing data or subjective judgment to obtain the user's situation, and judge the user's needs |
| 2 | Can actively obtain certain data and information through interviews, research and other forms, and make judgments | ||
| 3 | Can design and implement a complete set of demand mining solutions (including purpose, form, display results, etc.) according to product positioning and market conditions | ||
| product design | 1 | Can imitate and draw on the characteristics of other products to design usable products | |
| 2 | Be able to design more reasonable products based on your own knowledge and experience | ||
| 3 | Can design excellent products through demand analysis and more theoretical methods | ||
| Project follow up | 1 | Able to write various documents and communicate well with technology | |
| 2 | Can participate in scheduling, progress planning, etc., and can cooperate well with technology in the research and development process to ensure the smooth completion of the project | ||
| 3 | Can lead the project schedule and prioritization of requirements to ensure the quality of the product version when it goes online | ||
| Industry knowledge | 1 | Can understand the characteristics of common large and medium products, try first-level industry | |
| 2 | On the basis of the above, understand the routine work and tasks of product managers, and understand basic interaction, design, operation, marketing and R&D attempts | ||
| 3 | On the basis of the above, I have niche products that I am concerned about, I am very familiar with the industry I am engaged in, and have my own summary and systematic sorting. |
At present, the basic standards have been completed.
However, for some people with less work experience, especially fresh graduates, it is often impossible to use this standard to measure. Because they have more [ability] than [skill]. That is to say, they have the potential to do a good job of the product, and some have basic skills, but they have no experience in the work of product managers.
Therefore, the following is the standard about [ability], which is roughly like this:
| category | single item | level | describe |
| Individual ability | information sensitive | 1 | Ability to observe data to draw direct and reasonable conclusions |
| 2 | 能够判断出数据和信息的可信程度，以及反映出来的更多信息 | ||
| 3 | 能够对信息了如指掌，并可以制定方法主动来获取想得到的信息 | ||
| 逻辑分析 | 1 | 能对一些事情做出简单的判断，基础的梳理 | |
| 2 | 能熟悉推理、演绎、归纳的方法，工作中熟练运用 | ||
| 3 | 平时生活中，处处都习惯运用逻辑方法，客观证明做出任何判断的正确性 | ||
| 沟通 | 1 | 能正常沟通想交流的信息 | |
| 2 | 能掌握谈话中对方的情绪，适当调整沟通方式 | ||
| 3 | 在谈话中能掌握主动，可以很好地完成无授权领导的工作，协调规划多个团队的协作 | ||
| 性格/热情 | 1 | 能够与人相处，对薪资和待遇有追求 | |
| 2 | 不卑不亢，不会有明显让人讨厌的地方；对产品经理的工作内容关心，对自己的成长关心 | ||
| 3 | 有性格上的优势，工作中可以起到正面作用；对产品有热情，对公司所在行业有热情 | ||
| 审美 | 1 | 能大致区分美丑 | |
| 2 | 能判断一些产品上的视觉细节的好坏；喜欢艺术或者艺术方面的东西 | ||
| 3 | 能很好地指出产品视觉细节的改进方法；对自己生活中的审美有要求 |
https://www.zhihu.com/question/19559498