Mention make a speech in front of the public, a lot of people in the workplace feel that this thing is not true and his own relationship. But I think they know how to do presentations, and can make a good speech in front of many people, it is definitely a strong blessing for their hard core skills.
A good speech, the individual is strongly enhance their image, and to your company's departments and will also have an excellent reputation and popularity.
On the contrary it is unpleasant disaster, a few years ago, director UE domestic Internet companies a head a speech at the International Conference of the experience is really spicy eyes, as its apology letter "reflection" that the speech content duplication, coarse PPT , vulgar language style, extremely naive on-site interaction, coupled with a series of problems such as improper dressing, live, when a live audience is intolerable, no longer brook shouting, "you are too low, and go on" and lead to speech interrupt a few minutes later said the actual break 16 minutes and 30 seconds. The final outcome is that the director was rushed to dismiss, in order to quell public outrage, things did finally come to an end. The opposite case fully explain how important it is good or bad speech, personal image sublimation or collapse, and even extended to apply to moral character, professional competence redefined.
Fascinating speech is often caught the needs of the audience, to convey what the audience wants to see, hear.
A typical case is when a politician votes, the purpose of the speech is very clear, voters want to vote, then it would give voters some of the benefits of recent or long-term, such as promises to cut taxes, improve pension and other series of new policies must reflect in his speech, the content of which. And people fall asleep, hate speech immediate end to the most likely not to demand of the audience as the core. The audience want to get a watermelon, you simply superimpose the audience a pumpkin. This effect is tantamount to speech poles apart from their goal is more and more distant.
So a good speech in the end determined by what? I humbly believe to do the following, at least can do to get out, catastrophic accidents will not occur, as the final result is given to the public to judge the review.
1) confidence and self-confidence
Confidence comes from the wide range of preparation work, you have to pay two hundred percent effort, the audience may feel you have one hundred percent sincerity . A common problem is the tension speaker, self-confidence is a good tool for the elimination of tension.
Before the speech in advance to do the familiar environment of the scene, very clear why to do this speech, what kind of information you want to convey, what people have to understand the audience, PPT content is best able to do is back memorized.
During his speech or need a little interaction? Interactive very enthusiastic to how to do? Interactive cold field how to do?
The atmosphere is lively speech, solemn serious or humorous?
Only when the above issues are clear thinking, well prepared, then a successful lecture on the sight.
2) a good opening and ending
A good speech has a clear beginning and end of a smooth rather than abrupt start, unclear end.
Comparison of four common opening means,
- Allusive
- In retrospect, now leads
- Tell a story, this approach is likely to attract the audience's attention, is also commonly used means.
- Question-cut, in fact, bears are two possibilities here, the degree of audience response to your question, the enthusiastic response of how to do? No response how to do? The reaction results do not meet your expectations how to do? and many more. Questioning opening a certain risk, the use of good, as one disaster after another, the use of knock benefits, will be icing on the cake.
So ended, how be a good ending? Like a good music, in front of the main song, the chorus are beautiful, people indulge them, suddenly a screeching halt over, or lengthy ending, became a cop-out on the pity.
Give some reference,
- A brief review of key speeches, laying the groundwork for the ending.
- The basic end of this lecture, Q & A link is now
- In front of those that I want to convey the point of view, after the meeting we will introduce some very specific initiatives to improve performance.
3) a clear organizational structure content
Generally considered good speakers are good at combing content, first GLD points, or will do after the first half of the total, the audience can be a good to get those key points. Good organizational structure is undoubtedly the icing on the cake, otherwise poor organizational structure often confusing lost, of focus, although a lot of content, but it seems a mess, I do not know what you want to convey the speaker in the end.
Here the author Amway Comparison of four common speech structure
Golden Circle
Why do talk about a project, product, and then talk about how to do it, and finally talk about the end result will be. This model is the most central point is that Why , this is especially clear need cheerfully.
As the year turned out to iPhone products, in one fell swoop to subvert the hegemony of Nokia's position. When the smartphone has not yet universal coverage and promotion of the Apple iPhone conference lectures will need to make it clear why the launch of this product, so that consumers fully accept Apple introduced the original intention and buy it.
For example, the daily work required to carry out a technical upgrade project
Why: existing technology platform and framework stale, slightly up the amount of data that can easily cause performance problems, it is extremely difficult to maintain
How: the development team decided to use small run, agile development, a total of 10 sub-iterations, each iteration 8 weeks.
What: users get a better experience, generate reports quickly and easily at low cost system to deal with huge amounts of data, program maintenance, easy transition.
PREP
It is a combination of the first letter of several words, are the views (Point), reason (Reason), evidence (Evidence), stressed that point of view (Point) again.
Speech is at the outset, direct throw viewpoint, then tell us why, and then throws supporting documents in three, finally stressed point of view.
Timeline
This is a comparison of the vertical structure, comparing the atmosphere, it is a wide view.
What happens in the past, now how, in turn how the future interpretation.
pyramid
This is a high frequency of appearance of speech tactics, but also is widely used in our daily work.
Let the illusion of such a scenario,
Xiao Ming morning coffee in his hand just bought bread, was about ready to sit down and enjoy some breakfast, then on the table phone rang loudly, I saw a regular customer docking Zhang phone. Xiao Ming think to myself, not a big problem, right?
Pick up the phone, Zhang eager customers clearly felt even reproach, "half of data import, system crashes, how fat do?." Then there is no doubt that Xiao Ming desperately fighting time, Xiao Ming is too difficult.
He needs to figure out what the problem is, why, what countermeasures is the result of a long-term or short-term fix to solve it?
This scene is so frequent in the workplace, may be a common among professionals will be repeated several times a day.
4) 3V speech in
3V theory comes from a book: "The essence of speech", 3V visual means (Visual), auditory (Voice), content (Verbal). 3V good content should be expressed in the following chart,
对观众而言，除了听演讲内容，更多的是看到台上的演讲者，所以演讲者的整体形象也属于演讲的一部分，形态，身体语言能传达情绪。面无表情，或者面色紧张凝重，容易让现场观众感到压抑，气氛尴尬。 反之面带微笑，语言温暖的人令人觉得友好；缺乏手势，身体语言的演讲者容易让观众觉得气场不够，不够open，反之得体的手势，适度的身体语言让人觉得开合有度，为分享的内容完美助攻，锦上添花。
演讲者应结合内容适宜的调整呼吸、语速和音调，声音能传达情绪，能让观众感受到演讲所表达的丰富内涵。例如央视《动物世界》赵老师的解说听来就相当舒服，悦耳。
演讲的内容要简洁、有针对性，切忌车轱辘话来回说，讲不到重点。在演讲内容上要提前策划，需考虑听众的需求和立场，定制简单随和，满足听众需求的内容，引起听众共鸣。
5) 丰富的控场技巧
这个需要较强的个人能力，而且不是一朝一夕可以炼成。就算演讲大师到了一个陌生的场景多少都有些紧张，但是不能过分紧张。控场意味者你能控制整个演讲节奏，目光的交流，声音的抑扬顿挫，和谐的身体语言，都会牢牢hold住全场。
不管全场有没有突发情况，亦或有袭击者往讲台扔鞋子，泼水，亦或提问者猛然的打断，导致你思路中断，这个时候就需要演讲迅速的冷静下来，控制情绪，仔细观察最新的状况如何。
事态如果进一步严重，例如骚乱升级，甚至演变成恐怖袭击，则需要呼喊所有人尽快离开。事态如果平息了，那么继续保持良好的状态把演讲做完。
绝大部分人的演讲应该不会遇到上述的极端case，比较常见还是观众的提问中断，我们这里仍然有套路。
观众问了不知道答案的问题,笔者有几点看法，底线是千万不能忽悠，不懂装懂，
- 会后私下交流
- 坦白说不知道，但是演讲后会去查资料，并且留下观众的邮箱，微信号之类的联系方式。
- 转移话题
- 互动，问一下现场观众（元芳，你怎么看呢？）
- 反问问问题之人（您怎么看呢？）
观众问了知道答案的问题，
- 直接回答
- 考虑到时间因素，简单回答后，会后进一步交流
- 后面的分享有答案
- Interactive, ask on-site observation (Yuan Fang, what trouble again?)
- Asked the people to ask questions
Share five dimensions to this end, in a nutshell is about the lecture audience, on stage unfolded. On the stage of fully prepared, a necessary condition for successful speech, and stage performances in place is sufficient condition for the victory.
In fact, a good speech is fully polished, rehearsed it. Like a good movie, comedy, he is the director shouting cut thousands came to the final in front of an audience.
Jobs never made a successful speech as something taken for granted, and only rehearsal only in exchange for a long time during the speech on the surface of ease, very much at home, and, finally, with great success. Jobs are usually a few weeks ahead of time to start preparing for the lecture, to do PPT. Before the conference takes 2 days to conduct on-site rehearsal. In cooperation with technical teams, iterative, repeated rehearsals, until it can be the perfect present. For a 5-minute stage presentation, and his team have spent hundreds of hours to prepare. Again, in order to dignitaries in front of people, you have to suffer behind .
Finally, oil peddler tale ending, "is taken from a gourd placed, the money to cover their mouth, Xu discretion to scoop oil Lek, since money into the hole, but not wet because of money, saying:." I had no him, only hand-cooked Seoul. "