Market analysis and management is a process of continuous iteration of this iterative process begins by the Marketing Specialist, Marketing Specialist first define marketing campaigns and analysis process. After these activities and performance prediction analysis process, if it can meet the requirements, activities and produces a result of the analysis process. The results distributed by collaborative work systems to the sales system and service system. At the same time feedback on activities and analysis process is reflected by the production system, service system, sales system and marketing assistant to the results of the feedback system. Finally, according to feedback, to measure the performance of activities, improvement activities and market analysis by the Commissioner in accordance with results of the performance metric.
Through continuous iteration of this process to improve profits. In this iterative process can be divided into two important iterative process: process cycle analysis and activity cycle.
1. Analysis of cycle
Analysis is based on data mart, data mining techniques to discover key customers, to determine the risk level and other customers. Analysis of a sample of data, analysis and conversion of units, however, is a process to measure the quality of the final result of the system. By analyzing customer feedback, a process of evaluation of results, and on the basis of this effect on the further modification analysis process. After continuous iterative process, the analysis process to achieve the best effect.
2. activity cycle
The main activity is the promotion of the content market. Through the management of the activity cycle, improve the effect of market promotion activities. An activity may consist of multiple different steps, it may contain several sub-activities, or become a promotion. An activity related to several important aspects of the study: feedback, cost position and customer service capabilities.
From the perspective of the market's point of view there are cycle analysis and activity cycle, there are two lifecycle from the customer's own point of view: one is the client state cycle, the other is the customer sales cycle.
3. Customer sales cycle
Customer sales cycle is to find customers desire to buy real buy. Customer buying behavior by pressing the perspective of the customer economics can be divided into four categories: potential customers, up-sell, customer retention and incremental sales. Regardless of what kind of category, there is the concept of a sales cycle. Different types of sales cycle, constitute a sales model and sales categories. Through continuous improvement over past sales model, it is possible to expand the company's profits. Sales cycles while achieving sales experience sharing.
In this process the sales cycle, each step is relevant person or department business contact with customers. In this process, each step have a step template. These sales and sales cycle step summed up in the sales process constitute two modes: step mode and a sales model.
4. Customer state cycle
Client state is another side to the enterprise customer's profit contribution. A corporate customer has one or more different states, such as risk status, profit status. These states are at different aspects of the evaluation of customer behavior, such as in mobile communication risk status is based on payment behavior, delinquent behavior evaluation of a client state. The state obtained from the customer analysis process.
CRM main purpose of customer status cycle management is to improve the customer's status, so as to bring more business profits. Improve customer status regarding market activities, services all aspects of care and so on.
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