In today's fierce external competition environment, CRM has gradually become an indispensable part of the operation of enterprises because of its ability to effectively manage customer resources and improve customer experience and satisfaction. However, when introducing a CRM system, enterprises are faced with a selection problem: should they develop their own CRM system or purchase a third-party CRM system?
Different companies have different views on this issue. Some companies believe that self-developed CRM systems can better meet the needs of enterprises, while some companies believe that purchasing third-party CRM systems can achieve customer relationship management more quickly. Some companies that choose self-development think that no matter how they choose, they always feel that some functions are missing or not perfect enough. However, can the self-developed CRM system really fit the business perfectly? What are the advantages and disadvantages of self-developed and purchased third-party CRM systems? These are issues that require careful consideration and trade-offs.
1. Advantages and disadvantages of self-developed CRM system
Most of the companies considering self-development mainly consider self-developed CRM systems, which can be customized and developed completely according to the needs of enterprises. This can ensure that the functions and processes of the system conform to the actual situation of the enterprise, enabling the enterprise to better manage customer relationships. In addition, the self-developed CRM system can better protect the data security of enterprises, because enterprises can control their own data storage and management methods to avoid the risk of data leakage.
However, the shortcomings of self-developed CRM systems are also obvious, the most important being the high cost of research and development. From system planning, design, development, testing to launch, a lot of time and human resources are required. If the enterprise does not have sufficient technical strength and experience, it may lead to problems such as long R&D cycle, high cost, and unstable quality.
In addition, the self-developed CRM system also requires enterprises to continuously invest in maintenance and upgrades. With the continuous development of technology, the system needs to be continuously upgraded and optimized, which requires enterprises to have sufficient technical strength and resources.
2. Advantages and disadvantages of purchasing a third-party CRM system
The biggest advantage of a third-party CRM system is its relatively low cost. Enterprises can choose a CRM system that suits them according to their own needs. It does not require a lot of research and development and investment, and can be used online quickly. It usually has high stability and reliability, and can help enterprises achieve customer relationship management more quickly. Target. In addition, suppliers usually have a professional technical team and technical support system, which can help enterprises better solve technical problems and provide technical support.
However, since the third-party CRM system is usually a standardized product, it cannot be customized and developed completely according to the actual needs of the enterprise. And it may also face upgrade and compatibility issues. In turn, due to upgrades and optimizations, this may lead to changes in the business processes of the enterprise, requiring retraining and adjustments.
3. CRM vendors represented by Funshare are becoming the best choice for enterprises
Market competition brings about a more professional division of labor, and the software industry is no exception. In the digital age, what people buy is no longer just a set of software or tools, but a whole set of management ideas and best practices behind it. But the best practice is not achieved overnight, but is finally settled through the in-depth insight into the industry, the accumulation of a large number of customer practices, and the repeated derivation and verification of business models and data models.
Take Funshare as an example. As a representative company of CRM in China, Funshare has been cultivating the CRM track for decades. Through in-depth research and analysis of the market, it is found that in the past, the CRM system mainly focused on internal sales management or In terms of sales progress management, product form has not changed much. But now, the CRM system pays more attention to growth and connection, and intelligence, sceneization, and industryization have become new trends in CRM development.
Based on this, FenShares pioneered the idea of "connected CRM" and the implementation path operation methodology, which no longer only satisfies the single business digital management within the enterprise, but more importantly, can help enterprises build internal business departments. As well as the interconnection capabilities between enterprises and upstream and downstream, connecting businesses, connecting people, and connecting systems.
FenShare’s customer-connected CRM connects the entire process of MTL, LTC and ITR, helps enterprises realize integrated management of marketing, sales and service, and promotes business growth through experience optimization and efficiency improvement of the “customer-centric” full life cycle .
At the same time, relying on the high-availability PaaS platform of Fanxiang Sales, on the basis of standardized products, it can also quickly meet the individual needs of large and medium-sized enterprises, and promote the realization of the overall digital transformation of enterprises.
At present, Fenxiang sales customers have been for the high-tech industry Digital China, Kingsoft Cloud, Megvii, etc.; the manufacturing industry China Changchai, 3M, Zhende Medical, Opple Lighting, etc.; More than 5,000 large and medium-sized enterprises provide digital growth services.
The CRM customer management system is a persistent "project", which is not only related to the current business development of enterprises, but also related to the maintenance of future customer relationships and the long-term continuous growth of business.
Therefore, whether it is a self-developed CRM system or a third-party CRM system, there are advantages and disadvantages. Enterprises need to choose a CRM system that suits them according to their actual situation and needs. If the enterprise has sufficient technical strength and resources, it can consider self-developed CRM system; if the enterprise has high requirements on cost and time, it can consider purchasing a third-party CRM system. In any case, enterprises need to fully understand their own needs and actual conditions, and make comprehensive considerations and trade-offs.