CRM from the date of birth is to enhance profitability, revenue and customer satisfaction and design, it is an enterprise-wide information age a business strategy.
CRM's five core values:
First, develop more business opportunities
Entry anytime sales leads, expand business opportunities, and efficiently manage information from various sources clues come to realize precipitated customer information, allowing sales of enterprise resource information, and assigned to the appropriate sales staff, resulting in more orders.
Second, reduce operating costs
CRM systems can build, query customer leads. Trail information can be converted by internal CRM functionality to customer information data, shortening the time of investment, more convenient and concise understanding of customer needs, the system can draw the best sales price based on the customer's time and the changing needs of customers.
Third, improve customer conversion rates
CRM system can show a 360-degree customer information, customers realize the full sales management, customer support depth analysis of indicators, so that each employee to achieve enhance customer conversion rate, to avoid the loss of corporate customers. The system also on the customer's sales volume of orders, returns, etc. to be divided, customer focus, high contribution customers can not row back.
Fourth, standardize corporate governance
CRM provides a unified business platform, and through automated workflows to tightly integrate a variety of business enterprises, such individuals will work in their company to standardize business processes, a variety of business information that would occur at the same time stored in a single database, thus avoiding duplication of work, as well as losses caused by the movement of persons.
Fifth, the intuitive statistical analysis
CRM is a comprehensive record of key business data, and through statistical analysis and big data, draw conclusions regularity, the size of the customer, industry, turnover, profit contribution, service and other indicators of a comprehensive assessment of the situation, so that enterprises the entire sales manager perspective progress sales process and sales results, and then make the most appropriate decisions.
In short, the core value of CRM software is to help businesses win with future earnings.
