Cloud computing, social media, and mobile devices everywhere, with technology being developed faster than ever before. Technology and innovation is the core competitiveness of IT industry in the CRM industry and we see this development, analysis, machine learning and artificial intelligence is the future direction of development.
AI (Artificial Intelligence): English abbreviation for AI. It is a research and development for simulation, extension and expansion of a new human science and technology intelligence theories, methods, techniques and applications.
Artificial intelligence is a branch of computer science that attempts to understand the essence of intelligence, and produce a new intelligent machines can respond in a similar way to human intelligence, research in this area include robotics, speech recognition, image recognition, natural language processing and expert systems. Since the birth of artificial intelligence, theory and technology has become more sophisticated, application areas continue to expand, it is contemplated that the future brings artificial intelligence technology products, will be human wisdom "container."
When AI Artificial Intelligence CRM system integration, sales personnel to customers to understand their needs in order to predict potential business opportunities and exceed customer expectations; sales staff can also carry out predictable activities to create an unprecedented personalized customer experience.
1, make sales more peace of mind
Sales wake up in the morning, my mind think the first thing is to play every day all sales calls, call the customer, the customer then do not how to do, then how do busy to say, what time to call customers better?
CRM will automatically display sales schedule for today, but also automatically track customer behavior (such as customer what time to visit our website and leave a message, what time to open, read, reply to messages sent by the sales staff, when call you back, etc.), smart every day the right to contact customers within the recommended time of one week. In addition, also intelligently to potential customers prioritize, let salesman response of high-value business opportunities quickly.
2, so marketing becomes more precise
Marketers need to have a wealth of data and insight to interact with customers, if there is not enough data is captured, marketers do not fully understand customer base, marketing effectiveness can not reach 100%.
The use of AI marketers can use intelligent score to predict the likelihood of conversion of each customer, automatically match the appropriate marketing processes for each customer, push the highest quality content to each customer.
AI + CRM system will become the future trend of development, and really bring help to generate value for the enterprise. The artificial intelligence into the CRM system, intelligent operation, accurate decision-making and efficient management of huge significance.
