With the fierce market competition, the difficulty of obtaining source, virtually to sell a lot of stress. Sales performance is by speaking, performance is the only assessment standards salesperson.
Sales has always been a high-pressure high-intensity work, the salesman may have to face every day from a variety of consulting clients opened his eyes, at the same time, according to information but also clues to develop customers, finishing the customer, telephone communication, home visits, micro-channel chat, often busy confusing, and sometimes do not have time to eat.
CRM system as a sales artifact, is to enhance the performance of salesmen choice. Today, we take a look at how CRM sales improve sales performance?
First, record customer information
salespeople need to understand their own hands all the customer information, step by step in order to facilitate customer transactions. But the daily sales work more complicated, more and more customers in the case, likely to be confused customer information, the customer A professional body is placed in the client B's.
Therefore, salespeople need to use information technology tools to help themselves. Comprehensive CRM system can record customer information, and this information can be changed and supplemented according to the situation. For example, in the face of a new customer, sales staff can create the CRM customer relationship management system customer, the customer's next record basic information such as name, gender, age, etc., then, and this information will be as understanding of the customer constantly renewed and deepened.
Sales avoided using CRM systems to customer information to confuse or forget the customer profile, their impact on customer confidence, lengthen the sales cycle, and even lose a lot of sales opportunities.
Second, lock and follow up on customer intent
sales intention is to find customers and sell products to each other. Of course, as a sales staff, we need to follow up on a daily basis a large number of customers in the follow-up customers inside some intention to customers, some customers simply invalid. Therefore, sales staff need to analyze customer, you can not waste too much time and energy in little intention of customers who can not get results but also a waste of time and effort.
Multi-dimensional CRM system to build customer profiles, it can more accurately record customer information, can be subjected to different angles after an accurate record of customer segments, thereby leading to use quantitative data to different target different customer base classification, help salespeople find the intention of the customer to follow up.
In addition, sales in question during follow-up questions raised by customers, encounter, it is how to answer customer questions and issues, which are recorded in the CRM system. In this way, the next time to follow up, follow up to see the last record, largely to avoid forgetting to customer information, and forget the last follow-up customers are saying and so the situation can be greatly improved as a customer single rate, increase sales.
Third, the analysis of customer data,
data analysis or just high-level corporate decision-making was needed. To analyze their sales salesman schedule is in place should work with the data. For example, the number of customers every day to develop, follow up how many customers? Customer collaboration through which channels come, or old customers on a website? The average sales cycle long? Customer conversion rate how much?
These analyzes can help you identify what qualities superior customer; the customer which channels better quality; which old customers with new capacity is relatively strong. In addition can also be their average sales cycle analysis, comparing average sales cycle sales team, look at where the gap between themselves and others in.
Data analysis report function CRM customer relationship management system, you can clear the data presented, the sales staff do not need complex statistical work, you only need to guide their work based on the results of data analysis. Quickly find their own development pipeline, to find their own good customer characteristics, find their best sales pace, to enhance their performance as much as possible.
CRM customers can effectively track, record and communicate the client's business to assist the sales staff to quickly lock customers find the target customers, analyze customer needs and existing between the customer's problem, in order to identify and meet customer demand for products suitable marketing the way. With the CRM system, you can easily make sales results easily doubled.
