B-side hardware requirements analysis process
B-side hardware product management, requirements gathering process is the most important part. Requirements gathering process involves the stakeholders not only end users, but also includes all product groups with direct or indirect relationship. These groups can be divided into two core subject: outside the enterprise, within the enterprise. Outside the enterprise product demand linked to the customer, the user layer, within the enterprise product claims related to the management, operation and maintenance, research and development, production and other aspects. The body at different levels expected to be achieved in terms of product demand target will be different.
Outside the enterprise needs analysis
Customer insight through structural analysis methods desires, needs and wants. Internet vocabulary can be applied by users discover the user's insight into the pain points, itching point and screaming point. Outside the enterprise needs analysis should be market driven as the guide. Starting point B is the end product of the hardware market as the core focus. Market leader way to effectively identify customer needs, combined with empirical buying factors, to determine product demand factors.
Market-driven requirements gathering will focus on a number of factors such cases:
the price element of
the price is the market play a very important trump card means. Comprehensive measure of prices in the pre-market insight is very, very important part. Users of mental price, the basis of price in the industry what level. There are elements of price demand as early reference, can effectively assess measures revenue share and post technical solutions that can be employed. B-side hardware products in some relatively fully competitive industry, price factors may not be readily available, you can obtain the initial reference price line of products by way of analogy.
Availability
One very important factor B is different from the C-terminal end of the hardware is the availability of hardware. This is called trade barriers. Such barriers may be technical, it may be channels, and so on may be the way some applications, a careful evaluation in the industry of the availability of similar products, so that the latter can establish long-term product moat provide information.
Function & performance
in most cases B-end products to meet specific customer needs or to solve practical problems process. Product functionality and performance is closely watched core items the user, this will determine whether the products meet user demand for the scene. Get product functionality and performance related needs can be fully communicate the actual scene of the user or by the relevant technical pre-sales staff to understand the needs of site users how to solve problems, how to achieve the desired effect.
Ease of use,
ease of C-terminal product targets were not so important in the B-end hardware products. The number of people operating or using the B-side hardware is usually used is not particularly large, and personnel will operate through specialized technical training before. Common industrial assembly line, automation equipment, intelligent instruments, are similar to the scene. Functionality and performance is the first element. Ease of use as a comparison reference only option.
Life cycle costs
B-side hardware products will be in the long-term operation and maintenance process, a large number of product maintenance intervals up to 10 years. Deployed from the daily operation and maintenance of products to use, it will involve a long period of continuous maintenance and user support. Of course, there are many projects type B end products has been constrained in the initial contract late warranty articles. Life cycle cost includes the cost of communication, project costs, project deployment costs, project maintenance costs. Of course, there is a class B end hardware products, "success" is not in the pre-sales can benefit much, but to enter the user suppliers directory. These products usually via a simple and easy implementation of hardware products can quickly access customer supplier directory, and then cut into the latter part of the relatively large share of other products. This phenomenon is common to all types of hardware products of the tender requirements or integration project products.
Internal needs analysis
Internal demand will focus on generating products from concept to various internal aspects of the delisting process involved. Is different from the external market demand, the level of domestic demand concern is that insight can reduce the cost of the product throughout the process through a series of demands. Elements of interest will include the following:
Compatibility
B-side hardware is likely not a separate product category, will need to be compatible with other systems already deployed in early customer site. Products from the system level interface to consider the compatibility of products, technologies, components, platforms.
Reusability
B side hardware product design considerations to take full account of the reusability of the prior art when a common technical solution. Reused from product platform, technology platform, software and hardware architecture, structures, and other critical material. By reusing existing in-house portfolio in technology or raw materials, can effectively improve the success rate of product management, reduce implementation risk, can reduce development and manufacturing costs. Therefore, when internal demand analysis, product manager or product owner needs to learn more about the company and the relevant departments, try to expand the reuse of the product.
Return on investment of
internal enterprise, the key point of consideration is that the return on investment costs. To carefully assess the expected profit and profit distribution of products of similar competing products. Cost-effectiveness assessment not only focus on product research and development costs, production costs, but also concerned about the use of links in user.
Reliability
for the B-end products, the reliability requirement is particularly important. Products to a certain environment, under a certain level of environmental perturbations to ensure that products do not collapse or are still able to work before the crash. The reliability requirements involve a variety of industry standard requirements of different industries. Different industries have specific industry test standards and product design specifications should be followed. Such as: automotive industry has TS16949 requirements, the medical industry has regulatory requirements of the medical device industry.
Testability
B end product launch in the entire link must have testability. From R & D to post-production and processing. B product due to end system is usually more complex, if not take into account the pre-design testing requirements, as well as access to relevant post-maintenance test certificate will pay a very big price.
Manufacturability
As a hardware product manufacturing, manufacturability is considered part of the basic internal demand. Evaluation of course be manufactured in specific scenarios will weaken. Some customization of products, the success rate is not high can be made even can be said that does not meet the requirements of a large number of manufacturability. But these products are only projects rather than mass customized products, it will be placed at the end of the manufacturing location for evaluation.
Overall, the B-side hardware product requirements, product manager able to gather the parties to demand from a variety of angles. B-side hardware product manager can gain a profound insight into user scenarios, understand user business process, be able to have some knowledge of the system, the system box products, can effectively implement strategies through the development of internal departments, to the product "more, faster, better provincial "purposes.