B-side hardware product manager working characteristics of
the B-side hardware product manager for basic work is to oversee various aspects of the entire product line, to create a good user satisfaction, enhance corporate brand, the company has brought lasting economic health.
In general, product manager duties will involve two major categories: one needs to cut R & D and technology implementation process involved in developing a good implementation plan; secondly to promote the product launch, marketing class matters, so that products can occupy a certain market share. Different companies or different product line requirements, product manager responsible for the matter may be one of them, may be responsible for both matters. The basic scope of work from the B-side hardware point of view, product manager, product managers need to have some technical background, industry background, with the technical team and customer can explore the optimal solution, an optimization proposal for measures to make the overall product architecture more in line with needs.
B2B and B2C Products product is very different in that chain of decision-making factors. B2B products overall decision-making chain longer, usually more people involved. In particular, a number of high-value products, related to the interests of a number of departments. Decision B-side hardware product is the result of more rational choice. Through a series of demonstration program, product trials, testing, analysis, process, and ultimately determine whether the product matches the user scene requires. Decision-making chain C-terminal product will be relatively short, in many cases is the emotional factors that drive purchase. C-terminal product manager insight into the psychology of consumer groups, to meet the needs of users with the brand story.
Product implementation process, product manager responsible for the overall or whether it is part of a product line, will involve a lot of communication and coordination of work and rational thinking. Especially when developing product solutions and marketing plans, product manager to keep clear of conditioning, the whole overall planning related matters. Develop product solutions process, product managers need to have a comprehensive understanding of product design and development process, each of the key elements of its work point, risk characteristics, time period, alternatives. Marketing plan process, to know the core elements of the industry's general marketing strategy, marketing channel, key customers, customer training cycle, the establishment of the depth of cooperation with the company's marketing team, to provide the necessary product support.
Current common enterprise hardware product manager is not responsible for the content matters involving product ROI factors. ROI or product revenue related matters fully co-ordinated by a corporate vice president in charge of product lines. Hardware Product Manager still need to build awareness of the product investment income, a measure of the cost of the overall cost of the product life cycle, the overall market may get benefits will reach what order of magnitude. Cost consciousness is not just material costs, processing costs, packaging and transportation costs and other hard targets, in the invisible R & D costs multiplexing, multiplexing platform costs, business management and other hidden cost factors should be targeted considerations.