Product manager of the plight of small and medium companies
SMEs do exist in the hardware product management difficulties, lack of resources, it is difficult to do the whole process in accordance with a complete analysis of the product process. Sometimes even the whole process according to the analysis, it is difficult to ensure that the information obtained is accurate and reliable, there is also a variety of risk factors in the implementation process. Product management process, which is necessary to control the link, which is part of the process can be simplified? This is a product manager for SMEs lie in the head of a mountain.
Hardware Product Management abstractions mainly to solve three problems: what to do? How to do it? How to sell?
According to a relatively complete product flow, in order to analyze the "what" needs a series of preliminary research needs, Competitive Analysis, a market analysis, feasibility analysis to develop strategies. Yet even some large companies, product teams did not have enough time to small and medium enterprises, resources and manpower to do these things. In most cases is the leader or the boss to pick up a project, or to see a competitor launched a new product, and then ask the product manager to make a product in accordance with the XX YY of ideas. Although the current situation is so cruel, B-side product manager can still play to their strength to improve this product yet incomplete point.
Product direction has been developed or have been framed product form, product manager can re-examine this framing can optimize the adjustment of product range and a number of functional elements that allow the product to better route forward. Define the product scope, determine what needs to be done, which do not need, clear product specification elements. At the same time as the user-depth research, clear and specific usage scenarios, problem to be solved is how. B end product is brought about by BOSS or marketers of the original requirements that may exist on the user's understanding of bias in many cases. This requires a product manager redefined the problem and identify elements of product features.
SMEs are likely to need to act as a product manager project management role for the development of product solutions supervise the whole process control. Through a series of project management tools, all available resources for the fight to complete the task. In the case of this process, there will be continued demand to spread or lack of resources, product manager has to maintain a strong fighting force, control the spread of the demand situation. To the development team to create a good atmosphere for the development and accelerate the product development process. Of course, there are some natural products because of BOSS racking our brains decide to do, there is no way around the situation, product manager, product managers try to reduce losses to a minimum, while actively overcome inner torment promote the project.
Some products beginning, the project was doomed to failure from birth. The key technical elements not overcome, the human resources are not able to complete the design process, frequent changes of product form, etc., which has led to the product manager is no way to promote the product to complete the process. Product Manager and without remorse, not every product will be successful, but each time the process is the product of a team and on own sublimation. To make personnel, listen to fate.
Some technology-led business, no idea of how to sell products. The relevant market is very weak team, B needs to end this type of field of long-term customer relationships, sales channels to sell products occupy a key element. Product manager paid a great price to promote the product to complete, but eventually crashed out in the sales cycle, beyond resurrection.
Product manager of SMEs, the need to address these difficulties. At work, consider where their core values, what are the advantages of its own moat, which expect their own experience in platform, continue to accumulate upgrade themselves. While making every effort to promote the product to improve, with live ammunition ××× do something incredible achievement. Maybe not for the achievements of large cattle industry, or creating a cattle X products laid the cornerstone of enterprise development, product managers can summarize these processes constantly thinking, so that his career had more transparent. Everything worked hard for a living who are worthy of respect.