On September 21, 2023 , the 2023 China (2023) was jointly sponsored by the Propaganda Department of the Jiangsu Provincial Party Committee, the Science and Technology Department of Jiangsu Province, the Cyberspace Administration of Jiangsu Provincial Committee, the Culture and Tourism Department of Jiangsu Province, the Radio and Television Bureau of Jiangsu Province, and the Nanjing Municipal People’s Government. Nanjing) Culture and Science and Technology Integration Achievements Exhibition and Trade Fair opened grandly at the Nanjing International Expo Center (Yantong) .
Exhibition Highlights
Guang｜zhou｜virtual｜pseudo｜dynamic｜force
As a supplier and solution provider that has been deeply involved in the field of 3D and AI virtual humans for 7 years, Guangzhou Virtual Power has developed self-developed motion capture real-time interactive interaction solutions, digital human promotional video production technology, AI interactive digital human solutions, and virtual hosting Innovative cultural and tourism digital achievements, such as the people's press conference and cultural and tourism virtual digital people's virtual and real photo interaction , were unveiled at the Nanjing International Expo Center (Yantong) [Booth B12, Hall 4] , fully reflecting the high-quality development momentum of the cultural and tourism industry activated by digital technology.
Multifunctional digital human technology unveiled at the exhibition stand
Demonstrate the new vitality of "culture + technology"
At this exhibition, Guangzhou Virtual Power demonstrated its real-time motion capture interactive technology , which uses motion capture actors to wear devices in real time and connect to digital human software to generate real-time interactive images of virtual humans, allowing exhibitors to interact and communicate with digital humans in an immersive manner.
Digital Human IP • Create a new window for cultural tourism
Guang｜zhou｜virtual｜pseudo｜dynamic｜force
As a virtual human technology company, at this digital technology empowerment exhibition, Guangzhou Virtual Power not only brings "culture + technology" motion capture real-time interactive interactive solution products, but also diversified full-stack virtual digital human products. The solution integrates digital human IP into cultural tourism in various forms to show the multiple charms of traditional Chinese culture.
AI interactive digital human
VIRDYN
The digital human IP can rely on the 3D virtual image to serve as a visual AI intelligent service personnel, using the identities of digital tour guide, digital explainer, digital salesperson, digital greeter, digital front desk, etc. to build a digital human corpus to allow tourists to interact with each other in real time. .
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In tourist attractions, virtual people are connected to the AI system to make them "able to listen" and "speak", providing visitors with interactive exhibition experience and guided tour services, reducing labor costs, assuming the role of explainers, and adding more information . Multi-dimensional cognition provides visitors with an understanding of the history and culture of the exhibition hall.
Digital People Promotional Video
VIRDYN
Cultural tourism digital human promotional videos can present creative effects that cannot be achieved with traditional promotional videos, and promotional videos produced by digital human IP combined with motion capture technology are an innovation in the form of cultural expression , realizing innovation in the digital inheritance of culture, and using digital human The form of the promotional video not only retains the local cultural charm, but also is full of digital technology taste , creating a multi-dimensional audio-visual experience.
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Virtual Dynamics built the anthropomorphic "Five Sheep" IP for Guangzhou's urban culture, and extended the digital human to the advertising of Guangzhou's urban landmark commercial buildings . While innovating traditional commercial advertising, it also displayed the business card of Guangzhou's urban culture for tourists from all over the world. and cultural memory.
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In the production of digital human 3D animation promotional videos, real-life shooting can be combined to restore historical scenes . For example, in the promotional video "Lingmeixiang", a digital human IP of the Bay Area Folk Museum created by Virtual Power, the innovative model of digital human Lingmeixiang traveling through ancient and modern times is used to show the audience the history, culture and folk life of Guangdong a hundred years ago, boosting the promotion of Digital promotion of local cultural tourism has further innovated.
Motion capture real-time interactive digital human
VIRDYN
Combining motion capture technology, virtual IP real-time rendering technology, naked-eye 3D, AR/MR and other technologies, hold interactive activities such as offline virtual human activities, virtual host conferences, virtual human on-site interactions, virtual human MR photos, etc., allowing digital people to IP Through real-time motion capture technology, digital human IP can be integrated into the layout of the cultural tourism industry, allowing users to experience the charm of local culture through digital human technology at the event site.
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In digital human IP cultural tourism digital performances, virtual power can be combined with motion capture real-time interactive digital human technology to help cultural tourism implement digital human immersive performances. For example, Virtual Dynamics was commissioned by the Nanjing Yue Opera Troupe to collaborate on the Yuanverse motion capture digital human interpretation of the drama "Butterfly Lovers" , leading the audience to appreciate the classic scenes of "Butterfly Lovers" from a new perspective , and promoting the younger generation's attention to and inheritance of Yue Opera .
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In digital human offline activities, motion capture technology can be cleverly combined to allow digital human IP to attend offline activities in multiple identities. For example, the motion capture digital human interaction technology provided by Virtual Dynamics to "Xiao Yue", a digital employee of Guangdong TV Station, can allow the digital human "Xiao Yue" to not be restricted by time and space. He can attend press conferences as a virtual host and appear at events to participate. Interactive check-in and photo session. In the future, the digital human IP "Xiaoyue" will also combine XR shooting technology to participate in the first virtual human TV program, use digital human IP to help promote the cultural industry, accelerate the pace of integration into the Yuanverse , and promote the creation of a new digital format for cultural tourism.
With the development of digital human technology, the "culture + technology" model is promoting the cross-border integration of the cultural tourism industry and broadening the boundaries and possibilities of the cultural industry. Guangzhou Virtual Power will continue to innovate technology, create professional benchmark projects through multiple channels and angles, and meet the needs of different application scenarios to empower new digital innovation experiences in cultural tourism.
September 21-23, 2023
Guangzhou Virtual Power
At Nanjing International Expo Center (Yantong)
Booth B12, Hall 4
Waiting for you to explore the new future of the cultural tourism industry!
Guangzhou Virtual Power Network Technology Co., Ltd.
Guangzhou Virtual Power is committed to becoming the country's leading provider of technology products and solutions in the field of 3D and AI virtual humans. Virtual Power was founded in Guangzhou in 2016. It focuses on product technology development and services for the full ecological application of 3D virtual humans. It independently develops full-body motion capture, facial expression capture, face scanning, monocular motion capture, optical inertial motion capture, AI interaction, etc. Technical base. So far, a variety of virtual human application software has been launched, providing hardware equipment supply, digital human scanning reproduction and modeling services, a hyper-realistic digital human live broadcast platform, a digital human short video real-time rendering platform, a digital human AI intelligent interaction platform, and customization Different product lines such as technical API development provide full-dimensional technical services for Metaverse application scenarios.