On July 7, the 2nd China (Dalian) Digital Cultural and Creative Industry Development Summit Forum and AIGC Cultural and Creative Development Forum were grandly held at the China International Digital and Software Services Fair. This forum is sponsored by the Organizing Committee of China International Digital and Software Services Fair, guided by China Advertising Association, and undertaken by Dalian Jiudie Culture Development Co., Ltd.; the forum has received strong support from Dalian Municipal Bureau of Culture and Tourism and Dalian Market Supervision Administration , and Dalian Light Industry Federation, Dalian Cultural Industry Association, Dalian Advertising Association, Dalian Media Big Data Alliance, Dalian Artificial Intelligence Industry Association, Dalian High-tech Zone Big Data Industry Association and other industry organizations.
As an important part of the digital economy, the digital cultural and creative industry is an important driving force for urban brand innovation, new business forms, consumption model upgrades, marketing communication innovation, and industrial digital transformation. An important element of construction is a new engine to extend the value blue ocean of the cultural and tourism business industry. AIGC is becoming a hot topic in the cultural and creative industry, providing more efficient, faster and more flexible creative production methods for the cultural and creative industry, and the digital cultural and creative industry is ushering in unprecedented development opportunities.
The forum was honored to have Mr. Zhang Guohua, President of the China Advertising Association, give an opening speech (video), and Zhang Jiashu, Secretary-General of Dalian Cultural Industry Association, delivered a welcome speech as the host of the forum. Tian Tao, Executive Chairman of AIGC Marketing Committee of China Advertising Association, Wang Bin, Executive Chairman of Zhongguancun Digital Media Industry Alliance, Li Xuran, Chief Strategy Officer of Tencent Cloud Smart Media and New Cultural Creation, Zhang Xiubin, Vice President of BlueFocus Group, four guests from their respective Share industry cases and experience in the field, and together with more than 300 colleagues from the government, industry organizations, enterprises, universities, and media, focus on studying and judging the future development trend of AIGC.
At the meeting, the first digital empowerment center in the cultural and creative field in Northeast China—“Dalian Digital Cultural and Creative Empowerment Center” jointly established by Dalian Cultural Industry Association, Dalian Advertising Association, and Dalian Artificial Intelligence Industry Association was officially unveiled. Yu Fengqi, the representative and executive secretary-general of Dalian Artificial Intelligence Association, gave a brief introduction on the center's future work plan.
In addition, the 4th Dalian Digital Cultural Creation Competition was also successfully launched during the forum. The newly upgraded competition will be aimed at cultural innovation enterprises and college students in Dalian and Northeast China under the joint guidance of the Municipal Bureau of Culture and Tourism and the Municipal Marketing Bureau. , through the interaction of "government-enterprise-university", organically integrate innovative ideas, market demand and popular elements of modern media, use digital cultural creativity to empower the development of industries, and promote brand upgrading and digital transformation.
