Under the metaverse upsurge, digital collections are becoming a new hotspot in the cultural tourism industry. According to public data, as of the end of March this year, the issuance scale of national cultural tourism digital collections has exceeded 42 million yuan.
Recently, Yuan Shuai, an expert in the field of digitalization, said in an interview that the digital economy represented by digital collections has become a new driving force for the growth of the cultural tourism economy and is reshaping new advantages in the development of cultural tourism. Local cultural and tourism departments hold a large number of mature IPs, which are suitable for activation with digital collections and empower the cultural and tourism industry.
In fact, some cities have already begun to seize the opportunity of digital collections. Hangzhou is one of the cities laid out earlier. Alibaba, NetEase, Ant, Zhongnan Cartoon, Yulian Technology, Hangzhou Data Communication and other companies have entered the game one after another to explore the development model of the digital collection industry, and actively cooperate with government agencies, enterprises and institutions to lay out digital for Hangzhou's cultural tourism industry. The collection provides a good environment and technical support.
It is understood that the cultural and tourism departments of Gongshu, Linping, and Yuhang are cooperating with technology companies such as Yanzan Culture to carry out selection activities in combination with the cultural logo of the Grand Canal, and will digitally present the ancient architectural sites of the canal, folk activities of the canal, and traditional skills of the canal. At present, the Canal intangible cultural heritage projects such as Shizhuzhai woodblock watermark, Wang Xingji fan making, Yuhang paper umbrella making, West Lake silk umbrella, Yuhang Qingshui silk floss making skills and so on have been transformed into intangible cultural heritage digital collections and introduced to the market.
Some analysts pointed out that the sale of digital collections will help promote the organic combination of physical cultural tourism, digital consumption and digital entertainment, which is more in line with the consumption needs of some young people, and may bring new development opportunities for the cultural tourism industry.
In March this year, the Zhejiang Provincial Department of Culture and Tourism issued the "Implementation Opinions on Accelerating the High-Quality Development of the Digital Cultural Industry", which clearly proposed to promote the integration of cultural and tourism smart products with the development trend of the "Metaverse", and encourage the development of artworks, cultural relics, and intangible culture. The "digital twin" of cultural resources such as heritage realizes the creative transformation and innovative development of traditional cultural resources.
From the current point of view, digital collections may become the fastest application scenario for the cultural tourism industry in the Metaverse. In the future, with the continuous standardization, improvement and development of the digital collection industry, digital collections are expected to create more new formats combining culture and technology, and continue to empower and support the digital upgrade of Hangzhou's cultural tourism industry.