ZTE was banned and Huawei was investigated by the U.S. Department of Justice. The trade war between China and the U.S. went from a trade war to a technology war, which is reminiscent of the U.S.-Japan trade war in the 1980s. Even in the international community, many people speculate that China will become another lamb to be besieged by the US trade war after Japan. This kind of speculation actually ignores the actual differences between the Chinese and Japanese economies. Especially with the development of new technologies such as the Internet, the empowerment it brings to the Chinese economy is all-round. In many places, it is a fact for all to see that we have overtaken Japan.
Taking the retail industry as an example, in the eyes of many industry insiders, the gap between the old Chinese and Japanese retail giants has always been obvious. The convenience store giants represented by 7-ELEVEN and Family Mart (family Mart) Hypermarkets and department stores represented by SIX, and a new generation of lifestyle proposal stores represented by MUJI and TSUTAYA BOOKSTORE are all evidence of Japan's strong retail.
The following is the appearance of the cash register keyboard of a Japanese convenience store. Unlike the common cash registers in China, this keyboard has a large row of number keys for men and women from 12 to 56. This part of the convenience store system is called [customer level keys] . The cashier recognizes the age of the customer by human eyes, and then presses these [customer keys] to label the customer, specifically summarizing the different customer needs in the past and inferring the future. For example, men and women aged 19 to 35 come to buy food at noon, and children aged 12 to 18 buy oden in the afternoon. These are all done through the [Customer Key].
Seeing this picture, many people may be sighing that we have not lost a single star in the retail industry... However, in the view of Tiansou Group (full name: Zhejiang Tiansou Technology Co., Ltd.), which focuses on professional Internet industry chain services, the new In the retail era, China may not lose! One of the core contents of new retail is to improve the overall efficiency of retail. At present, China has comprehensively improved retail efficiency through mobile payment represented by WeChat and Alipay, and third-party distribution service systems represented by Meituan and Cainiao Station. On the other hand, in Japan, the application rate of mobile payment is generally not high, and the third-party distribution level is relatively low. We are already slightly better in efficiency.
In addition, how will new retail further improve efficiency in the future? Tiansou Group believes that one of the methods is to improve from the perspective of data application and bring suitable things to those who need it. Facts have proved that many large enterprises and large platforms are doing this today, for example, using data:
Alibaba has improved the efficiency of matching the needs of manufacturers and consumers;
Didi has improved the efficiency of passengers looking for drivers and drivers looking for passengers;
Ele.me has improved the efficiency of take-out ordering.
In the past two years, in the process of actively exploring new retail and improving offline retail efficiency with digital operations, Tiansou Group believes that retail data should be more emotional, and can solve traditional problems through the digitization of customers, products, and scenes. Pain points such as customer retention, customer acquisition, experience, and channels in the retail industry.
Take the BFORCE cloud map invested and incubated by Tiansou Group as an example. Simply put:
Through the digitization of customers, the retention of customer information is realized, and the customer's preferences and consumption habits can be better understood;
Through the digitization of commodities, the comprehensive display of software and hardware on commodity information can be realized, so that customers can see at a glance and shorten the transaction time;
Through the digitization of scenes and the use of VR/AR technology, a new shopping experience for consumers can be realized;
The technique is not simply to go from 0 to 1, but from 1 to infinity. In the era of big data, the jury is still out on whether retail is stronger or weaker. The only certainty is that digital operations have become the key to improving the efficiency of new retail. More companies like Tiansou Group are also paying attention to China's new retail, and are changing China in the next 30 years by constantly exploring and leading innovative technologies. I believe that Chinese retail will definitely catch up, and then ride out the dust!