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Internet traffic may become the future platform distribution center physical retail stores, including both online and traffic flow and lines. Terms of online traffic, AT Kearney expects, "online orders, offline distribution" of the living area three kilometers model will become the norm, the Internet platform can be joined at the store a huge amount of lines. Way linking is not necessarily Ali / box horse-style self-employed, or Tencent / Yonghui type of equity investment; and may be the US group and catering businesses like system access, so you can even incorporate include traditional shops, including massive Nagao retail terminals. Order online consumer may be the system assigned to each physical stores. Under terms of online traffic, the Internet giant can pay, and communications applications has reached its high permeability, based on real-time location of consumers, push information surrounding physical stores to consumers. In this process, as the traffic hub of the Internet platform may charge fees or advertising traffic to retailers.
After becoming Peddler, we will have different rights, responsibilities and interests in different star positions:
Peddler a total of nine [Star]
Share ▲ right: nine stars in a stage to have the right to share, is to Peddler DAPP sellers have to share, promote demand
Merchant or business use, and to get the other one out of gratitude, the opportunity to buy your goods.
▲ upgrade right: in stage two to nine stars will have a corresponding internal audit team [star] corresponding to the dimensions of Peddler application upgrade
Right, and to get a chance for other Thanksgiving to buy your goods.
▲ right to audit: within four, seven, nine star stage will have the right to sell within the audit team Shining commodity data, four-star review
The new addition of a star commodity data upload; Seven review "four-star-liter five-star" or "five-star-liter six-star" stage business uploads
Product information; Jiuxing review "Six Star or seven 'or' seven-liter eight-star" product information uploaded stage.
How to get the right to use Peddler DAPP of?
How to become a peddler of a team?
How promoted to the highest star nine star [Peddler]? what is the benefit?
Just four steps
Step 1: Register for free
Sweep sharers promotional code to complete the registration, download and install the "Peddler DAPP"
Step two: experience consumption: 198 yuan to buy a product, approved the share of people the right to use and share the right to buy a $ 198 product, approved a four-star Peddler right to use and share the right to become a star Peddler
The third step: Experience sharing:
The Peddler DAPP share business, you buy a $ 198 product, recommended three businesses, you have to apply two-star Peddler qualifications.
Step four: lying Acquirer: There are nine Peddler initiative to contact you and add your micro-channel, giving you 198 yuan to buy your product, you apply the upgrade capella Peddler qualifications, approved and agreed to sell TA who was promoted to two-star Shining harvested 9 × 198 Yuan orders, for a total purchase price: 1782 yuan
First, register yourself become a star Peddler, 2 198 yuan, find you a recommendation to purchase 198 products, 198 yuan to buy another product in 5 star members there, this time you upgrade a 1 star members, there help qualified people registered.
Second, refer a friend to help friends registered 3 1 star Peddler Member
Third, with three earned 198 yuan, 198 yuan to continue to come up with a higher level to 4 star Peddler, such layers copy;
Fourth, the layers copied to the team of 81 1 star Peddler's time to upgrade to 5 --- 9 stars membership Peddler
Fifth, lying earn mode is turned on, a 2: 8 into a single law of 10 one-day, monthly income of 60,000, the annual income from one million.
Every push tourists, buyer to confirm receipt, will have a "peddler pass card" to record your contribution to Peddler tool to achieve other future Peddler DAPP profitable, users with a "pass card" have an interest.
Intelligent Commodity Systems
Future consumers through online platform orders (although commodity distribution may be by the surrounding physical stores), the use of mobile payment wisdom when shopping at stores or online, means that its wholly-channel shopping behavior can be traced recording; Internet business head so we can build a large and comprehensive "consumer behavior database." Of course, the only mobile payment record spending, record online platform product information, intelligence and even store merchandise stores will record the behavior of other consumer data (such as size, skin, etc.). Current Data Bank Alibaba can be considered as the prototype of all dimensions contain consumer database, but currently only integrates data bank online behavioral data. This database has great value for retailers and brands. For retailers, this database can store surrounding consumer preferences, recommended for merchandise, stores to assist in the planning category, the current box Fresh green horse is this idea of templates.
For brands in terms of, on the one hand, this system can provide consumer preference data to support product development; on the other hand, the system can select the best products recommended to store, as a bridge link brands with consumers. This model will profoundly affect the competitiveness of FMCG companies - those small but beautiful brand, was desperate for a strong dealer network in the future can store up to more consumers through the platform and touch; and for those who rely on an extensive distribution network empire-building enterprise, the existing channel resource is no longer impregnable moat, products and brands become more important than ever. Under this system, the power of data Ali, Beijing Teng and other platforms will be extended to the whole online channels, more powerful, how to make full use of this system, while protecting their data independence is the major brands an important strategic issue.
Digital supply chain system
The foregoing analysis Ali Retail pass, Jingdong new pathways and other B2B distribution model is difficult to subvert the existing FMCG distribution system in the short term, however, Internet companies are undoubtedly take to promote B2B platform set off digital revolution in the consumer goods supply chain ecology. B2B platform in the medium term is also intended to, nor a substitute for logistics and dealer network, but will these disparate forces unified network access. Under this unified network, the future can achieve real-time online supplier information and online real-time inventory data, in turn, can help brands achieve more accurate demand forecasting and optimization of logistics and more pooling of resources. Once the full realization of this vision, the value will be unprecedented. Only a real-time online inventory data, is one of many first-tier FMCG enterprises in their efforts for many years failed to solve the business pain points. In addition, in this network, the platform can be derived from the company's prospects immeasurable supply chain finance business.
The next five basic judgment retail
Although the macro environment changes, but this data consumer applications at the core of the changes will be rolling forward
In conclusion, Kearney believes that this wave of new wave far from retail to subvert the Chinese retail market is highly fragmented the basic pattern, but has begun in a big retail and ecological digitized upstream remodeling. The next five years, digital innovation will become more profound, and business from the front to the back-end marketing and other areas of research and development, supply chain and so on. After five years the retail market will look like? There are five basic Kearney this judgment: