Facial payment accelerates the integration of online and offline in the new retail industry

New retail featuring online and offline integration must be the future trend. Today, Jack Ma’s new retail concept seems to be the hottest outlet in the current capital market. Whether it is e-commerce predators, traditional supermarkets, and startups, they are all taking the lead in laying out this market. The concept of new retail is that enterprises rely on the Internet and use advanced technology such as big data and artificial intelligence to upgrade and transform the production, circulation and sales process of goods, thereby reshaping the business structure and ecosystem, and providing online services. , Offline experience and a new retail model of deep integration of modern logistics.

Since the birth of Alipay, Jack Ma has been focusing on changing traditional retail as the business core, vigorously promoting online payment, opening online traffic portals, and opening the door to the Internet era. These are all Ma Yun has made for the new retail. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details

In the inventory of the most popular keywords in the new retail year, the face payment is on the list, and the online and offline integration of the new retail industry is accelerated, the new marketing, the ecosystem is improved, the crowd category data analysis is normalized, and the business format is developing rapidly. The effect is remarkable. The use of face payment in the new retail industry has enabled users to penetrate quickly and enhance the consumption experience.

Because face payment is not only a payment tool, but also a smart device that integrates online traffic, cashier, and advertising. In addition to being a data entry, face recognition can also be used as a consumer experience and applied in the new retail field. Face-swiping payment is a new payment method. Consumers, especially young people, like to join in the fun and have a strong ability to accept new things. This new payment experience is full of fun and caters to the consumption habits of young people.

Using scan code to pay is convenient to a certain extent, but if you are making a call, or the phone is turned off when the phone is dead, or the phone signal is not good, it will take a long time to open the payment code, and the scan code will appear to be a little bit Cumbersome. With the automatic deduction of money by swiping the face, there is no need to worry about the occurrence of the above situation, which reduces the long waiting time for consumers and truly realizes the integration of people and wallets.

Traditional passenger flow analysis can understand the peak flow of store operations, so as to arrange staff on duty and replenishment time, so as to deal with passenger flow more efficiently and calmly. The customer flow statistics with face recognition can also understand the frequency of each customer's visits to the store, the unit price of the customer, consumption preferences, customer flow stratification, etc., and provide more targeted marketing services. These big data can even play a data support and feedback role for store location, order selection and distribution.

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Origin blog.csdn.net/shuimengan8/article/details/114983558