In the past two years, the e-commerce platform has affected the entire e-commerce industry with its ever-changing development speed and continuous innovation concepts, and even brought a huge impact on the retail industry, especially Ali's proposal and fight for new retail-related theories. Duoduo's successful exploration of social functions in the field of e-commerce has led the e-commerce and retail industries into a new era of opportunities and challenges.
The reason why new consumption becomes new consumption is simply that consumption that has not emerged on a large scale in the past. When most users and most cities and regions begin to popularize new consumption, "new consumption" will become mass consumption, and the next round of "new consumption" will emerge.
New consumption itself is also entering the second half. The first half of the new consumption era often relies more on external dividends, such as focusing on new people, meeting new needs, developing new channels, and building new scenarios. The second half relies more on endogenous power. That is: the underlying logic of brand building has not changed, and it is still accurate user insight, brand positioning and matching value link design. ——Today I would like to share with you the instant shopping mall model
The shopping mall model is also a new retail method. It is an enterprise that relies on the Internet to upgrade the production, circulation and sales process of commodities through big data, and then reshape the business structure and ecological circle, reasonably distributes profits, and allows users Follow the footsteps of the platform to increase customer stickiness and obtain stable and continuous income. In this way, an effect can be achieved to help enterprises promote their products.
The logic of the instant shopping mall model: when users enter the platform to purchase products, they start to participate in activities. The user acts as the group leader, and then there will be 6 positions in your backstage. When these 6 positions are filled, the group will be successful, and then there will be a profit for you at this time. Users can directly invite others to participate, that is your direct push. Or people from the top, bottom, left, and right of the user "slip" into the user's group according to the public ranking mechanism, which is equivalent to the user's push. When you join the group successfully, if you participate in the group again, you will also slip into other people's groups.
The scope of application of the instant shopping mall model: such as beauty makeup, fast-moving products, clothing, luggage, tea, set meals, and alcohol can be made, which is very suitable for creating explosive products or corporate transformation.
Analysis of the income of the instant shopping mall model:
1. After you first consume and become a member, as long as you form a group, you can double the previous investment. Every time a group ends, the next group will start. Even if you only use the most basic 22 copy, you can continue to enjoy it 720-900 gains.
2. Members enjoy 5%-45% rewards for repurchase. As long as the members directly recommended by users continue to repurchase into groups, users can enjoy 5%-45% rewards, which change according to the number of groups, and because they are online Help and support, platform public volleyball members, other people who have not formed a group will be automatically dropped into their own group by the system to help form a group.
The innovation of business models has always been a blow to dimensionality reduction. First, examine yourself and your customers to understand their needs. What needs of customers have not been met? What can I do? Connect more stakeholders and introduce deal structures. After determining what to do, provide your own products (to more users. Finally, improve connection efficiency, exchange interest value more efficiently, and improve the matching efficiency of people and goods.
Disclaimer: This article is only for case sharing, there is no promotion and marketing
This article cares about sharing, code words are not easy,
If you need to improve the solution, you can leave a comment
Article editor: cjf2752