The "stay-at-home life" in the post-epidemic era has promoted the evolution of new retail and will also usher in a great era of "new retail".
In the past, the standard new retail was to have a flagship store on Tmall, which was also linked to offline brand stores. Today's Shengtian Banzi platform is based on the retailer's physical store, plus the three major system platforms of APP/mini program mall + aggregated supply chain + product entry. Offline physical retail wants to combine online to create new retail The platform closely connects physical merchants and consumers in the same city, allowing consumers to quickly find product information and preferential activities of physical merchants in the same city.
Compared with traditional platforms, the intra-city platform model has four core highlights:
Mall: Merchants can create an online mall to display shops and products, expand new customers, and develop old customers again.
Distribution: Break the distribution model and distribute through online platforms according to the prices set by merchants
Promotion: Shengtian Banzi Business School helps merchants position their business and provide merchant promotion plans after placing an order.
Drainage: Merchants can issue coupons and red envelopes during the payment process to attract consumers and increase their stickiness.
After the epidemic, a new trend was born, and the new retail era has arrived. For brands, they must grasp the characteristics of "same-city marketing" as early as possible, catch the wind when it comes, and grasp the new trend of "new retail platform", so that they can ride on the wind and get twice the result with half the effort. Welcome to leave messages and discuss