The Middle East has become one of the most promising regions for game companies to go overseas. Located in a key position connecting Asia and Europe, and accounting for 60% of the world's total oil reserves, the Middle East has long been a hot spot of diplomatic, economic and trade attention from all countries in the world. In recent years, with the vigorous investment in the infrastructure construction of the digital industry in the Middle East, the penetration rate of mobile Internet has increased by leaps and bounds, coupled with the dividend of younger population, it has led to the rapid development of games, social networking, e-commerce, and logistics.
The Middle East is undoubtedly a new blue ocean, but the cultural and language barriers and the challenges of local policy compliance are also obvious. When game manufacturers enter the Middle East, they must first overcome the local policy risks, and the "localization" of landing in the Middle East is the key. Influenced by varying degrees of secularization, the policies and systems of the Middle East and Arab countries are different, and each country has its own rules. Therefore, the game overseas business is prone to situations where the scale is "too strict" or "too loose" under different national systems. Secondly, religion, language, festivals, etc. are also topics that people in the Middle East need to focus on. If they are not handled properly, they will lead to the loss of a large number of local users.
Due to the strong involvement of large and small game "players" in the Middle East, most game companies often choose to cooperate with third-party marketing platforms that have a deep understanding of the localized market when going overseas in the Middle East, which greatly reduces the cooperation encountered in the process of going overseas. gauge pressure. As a new generation of global Internet technology company that goes through the cycle, SHAREit Group's product matrix has accumulated more than 2.4 billion users worldwide, covering more than 200 countries and regions, covering 45 languages around the world. The representative product SHAREit is known as "National applications" in emerging markets such as Southeast Asia, South Asia, the Middle East, Africa, and Russian-speaking regions. Rich experience in global expansion has enabled SHAREit Group to accumulate strong global localization resources. Coupled with its own developer attributes, self-built global advertising platform and strong advertising research and development capabilities, SHAREit Group's commercialization The service has covered multiple fields around the world, such as e-commerce, pan-entertainment, and games, and continues to help game companies develop efficiently overseas.
At the same time, eggplant technology (overseas SHAREit Group) mainly develops its own global advertising platform, and continues to increase the proportion of research and development investment in advertising platforms. Based on the continuous deepening and understanding of overseas markets such as the Middle East, Southeast Asia, and Latin America, as well as strong R&D investment, SHAREit Group (Overseas SHAREit Group) continues to strengthen the innovation efficiency of big data and AI technology in the advertising platform. Through the continuous improvement of the advertising platform system Optimized and upgraded to provide customized services from delivery traffic to delivery effect, the traffic side delivery performance is excellent, and the average daily processing of ad requests reaches 1 billion+ orders of magnitude, becoming the third largest marketing channel after Google and Facebook in many regions. In-depth coverage of key areas such as games, e-commerce, pan-entertainment, and financial technology, and continuous expansion of service customer incremental space, effectively empower global partners to cover diverse customer goals and establish a strong brand image.
Almost no one would deny that now is a good time for game companies to go overseas to the Middle East. However, in order to truly realize the gold rush in the waves, game companies still have challenges to solve. SHAREit Group (overseas SHAREit Group) intelligently distributes advertisements based on in-depth insights into users, and provides customers with deeply customized personalized marketing solutions to maximize customer ROI. What the strong localization gene brings to SHAREit Group (overseas SHAREit Group) is the breadth and depth of perception of the needs of both users and customers, and it is the best partner choice for empowering game companies to go overseas to the Middle East.