It has become the strategic consensus of Chinese enterprises to go abroad to find new profit margins, optimize resource allocation, and achieve innovative breakthroughs. How to carry out global layout, localized operation, and achieve high-quality seagoing is a common issue for seagoing enterprises. At the [Tide to the New World] Sea-going Day event, Amazon Cloud Technology shared a one-stop solution.
Compared with peers who focus on products and results, Amazon Cloud Technology puts more emphasis on the integration with the partner network (APN). "All overseas industries, enterprise applications, software, and services can find solutions in Amazon's partner network." Ni Dianling, general manager of Amazon Cloud Technology's Greater China Innovation Growth Enterprise and Partner Ecosystem Division, said at the event.
The Amazon Cloud Technology Partner Network is a global partner program that provides partners with business, technical and marketing support to help them build, promote and sell their solutions and services based on Amazon Cloud Technology. 2022 marks the tenth anniversary of the Partner Network. Over the past ten years, Amazon cloud technology has continued to make efforts to help partners realize value creation. On the other hand, the partner network also promotes collaboration between partners to achieve resource sharing.
In 2021, by digging deep into customer needs, Amazon Cloud Technology released five major partner paths, covering software, services, hardware, distribution and training. This change enables partners to choose a clearer path, accelerate the pace of business development and innovation, and ultimately empower customers to succeed.
At present, the number of partners of Amazon Cloud Technology has exceeded 120,000, covering more than 150 countries. In China, the total number of partners has also exceeded 6,000.
Strategic planning, infrastructure construction, business innovation, and integration into the local operating system are the four steps for a company to go overseas. Most companies going overseas will go through these four stages. At each stage, from Amazon Cloud Technology's cloud services to Amazon's global business system, and then to partners, Amazon Cloud Technology will provide one-stop escort.
The first two steps, which belong to the service path of the partner path, help the enterprise to stabilize. The last two steps belong to the software path and help the enterprise go far.
Service path helps global layout
Chinese companies going overseas are facing a different market environment. The three-year special period has catalyzed the development of the mobile Internet, and e-commerce, live broadcast, and social platforms have become popular tracks in the past two years.
These digital characteristics have accelerated the transformation of overseas companies and provided opportunities for industry reshaping. The industry is changing too fast, the opportunity bonus period is shortened, and the competition among enterprises is more intense. Enterprises going overseas need to make up for their shortcomings in the shortest possible time and build a good infrastructure. In this context, enterprises are willing to exchange funds for time and take every step of going overseas well.
At the event site, for these four stages, Ni Dianling showed a plan to change Chinese overseas companies with cloud computing services starting from the partner network:
The first step in going overseas is to formulate a strategic plan for going overseas. Amazon Cloud Technology has global consulting partners to provide a full range of consulting services. In the second step, in terms of building overseas infrastructure, Amazon Cloud Technology has core-level service partners who can help customers accelerate cloud access and realize innovation on the cloud. In the third step, in terms of overseas business innovation, Amazon Cloud Technology has ISV software service partners who can help enterprises expand overseas, refine operations, and achieve full industry coverage. Finally, in terms of integrating into the local operating system, Amazon Cloud Technology has various ISV software service partners to help customers improve the global service experience, improve user retention and repurchase.
At the event site, for these four stages, Ni Dianling demonstrated how the partner network can help Chinese companies go global across the industry and provide one-stop escort:
The first stage of going overseas - strategic planning, Amazon Cloud Technology has more than 50 global consulting partners in China, including Deloitte, Accenture, and PricewaterhouseCoopers, to provide global consulting for Chinese companies going overseas Serve.
Take Deloitte as an example. In 2023, Amazon Cloud Technology and Deloitte jointly launched the D.PAsS privacy compliance self-assessment tool. Through this tool, enterprises can efficiently analyze their own compliance status and conduct various compliance inspections and assessments. Results and secure data storage. Simplify complexity and protect customer privacy compliance.
Amazon Cloud Technology has thousands of consulting partners around the world, which can provide services including strategy formulation, security compliance, consulting, operation and maintenance hosting, optimization process, integrated system, etc., to help enterprises deploy cloud, operate cloud, make good use of cloud, and realize Innovation on the cloud enhances global competitiveness. Among them, the core partners of Amazon Cloud Technology have 6 categories and 30 capabilities, such as providing services such as infrastructure, security, business continuity, cloud finance, operation, and risk management. With the digital base of Amazon Cloud Technology, they can Radiation to various industries.
The second step of going out to sea - building the infrastructure for going out to sea. Amazon Cloud Technology's core service partners start with migration to the cloud, focusing on the construction of a big data intelligent platform integrating cloud, data, and intelligence, as well as cloud security and global operation and maintenance. Help customers realize innovation in various aspects such as application data intelligence on the cloud.
Banggu Technology is a cross-border e-commerce platform in China. It started operation in 2009. The e-commerce platform is hosted in the local computer room. Most of the systems are self-built, with high cost, poor flexibility and difficult operation. In response to the above pain points, Amazon cloud technology partner Wangsu Technology has formulated a three-step cloud strategy for it:
The first step is to move the analysis to the cloud and migrate the analysis artificial intelligence platform to the Amazon cloud technology platform. Using the big data platform Amazon EMR on the cloud and the fully managed machine learning platform Amazon SageMaker, we have developed a digital experience for customers, increasing interaction and improving conversion. The second step is to connect the advertising platform to the cloud, and the database service of Amazon Cloud Technology helps Banggu Technology to upgrade the advertising platform business and improve the resource elasticity and utilization rate; Database service, build an independent station, reduce the failure rate.
Through the services of Amazon cloud technology partners, Banggu Technology has saved more than 30% in basic resource expenditures, 60% in failure rates, nearly 70% in operation and maintenance costs, and 25% in operation and maintenance manpower. Secondly, through the analysis of cloud-native data, the operation decision-making and business innovation of Banggu Technology have been accelerated, and the annual rate of return has increased by 13%, which has truly realized cost reduction and efficiency increase.