Mobile game manufacturers go overseas
For mobile game manufacturers, in addition to competing domestically, the overseas market is already a red sea of competition. Therefore, in recent years, domestic producers have gone to sea one after another, causing shock waves all over the world.
According to the statistics of APP Annie, Chinese overseas game makers have accounted for 21% of overseas games (take the Apple App Store [excluding China, Hong Kong, Macau and Taiwan] and Google Play as statistical objects). It is second only to Japan at 21.5% (and Japan’s proportion includes the domestic market. In other words, China is already the largest country in game production). Moreover, the growth rate is higher than that of publishers in other countries in terms of game usage time and user expenditure.
In Southeast Asia, it accounts for more than 50%. Russia 30%, India 28%, Latin America 23%, these regions are the largest suppliers. South Korea, Japan, Europe and North America are the second largest giants besides domestic manufacturers.
In MOBA (endless duel, legend duel, decisive battle of Heiankyo, etc.), city war strategy game (Awakening of the Nations, Shutuohama, King of Avalon), tower defense game (three countries all the way, defend the carrot), idle RPG (Idle Girl) Wait, the placement is in Japanese, which means that it is not moving, also called the mobile RPG), the action RPG (State of Survival, Fifth Personality, After Tomorrow, and the original god), the performance is extremely strong. But in terms of ultra-casual games and match-3 games, it is very weak.
In the 2019 annual overseas income rankings, Funplus ranks first, NetEase ranks second, and Tencent ranks third. Lilian and IGG are behind.
This year is even more exaggerated. In October 2020, the original god of Miha Tour topped the global income rankings. And won the best game of the year in both Apple Store and Google Store.
The source of the above information : HP91 Web Game http://www.hp91.cn/Web Game Daquan .
Funplus, Tencent, Netease, Lilian and IGG are known as the top five in the sea. Tencent and Netease are relatively familiar. Who are the remaining strange faces?
Funplus is a company acquired by Century Huatong specifically targeting overseas markets, and Shengqu is a family.
Lilian was the one who fought Valve and Blizzard a few years ago, the company that developed the legend of Dota.
IGG is listed in Hong Kong and registered in Singapore. In fact, it is also a mainland company. After earning a fortune in the overseas market, he once entered the domestic market and lost a lot of money. Only then did he concentrate on the overseas market.
Huanju Era is the parent company of YY.
Mihayou, located in Shanghai, has previously developed the collapse series. It is known that the development cost of "Original God" is 100 million US dollars. But it is usually very low-key, and the outside world knows very little about the company.
Youta Games is also located in Shanghai, and the internal staff's price is very poor. It is said that the company's technical strength is poor, and most of them are for changing skin games. The specific situation is unknown.
The road to sea is slightly different for each family. Tencent, Lilith, Mihayou, etc., use one game to take multiple markets. Netease, Sanqi Mutual Entertainment, etc., through different games, differentiated operations, breaking through a single market.