In recent years, with the tense international situation, the revenue of many Chinese companies going overseas has been affected to varying degrees in overseas markets. In order to get rid of this predicament, everyone began to focus on overseas emerging markets. Among them, the Middle East has won the favor of many Chinese overseas companies with its high-speed growth and the return of both volume and profit.
At the same time, in recent years, countries in the Middle East are also actively planning to transform from an oil economy to a diversified economy and expand the second curve of growth. Among them, the digital entertainment industry is continuously increasing strategic investment, and the Saudi Arabian government is planning to invest in Its domestic game industry has invested 38 billion US dollars and launched a series of support plans for the game and e-sports industry. These transformations will bring more development opportunities for Chinese companies going overseas.
The Middle East has the fastest growing game market in the world. The game industry is growing at a rate of about 20% per year. More and more Chinese game companies are participating in the development of the Middle East game industry. According to Snapchat’s “White Paper on Mobile Games in the Middle East in 2022”, in the first half of last year, Chinese manufacturers accounted for 41% of the market share in the region. The local policy in the Middle East is also boosting the development of the game industry. In the 2030 vision proposed by Saudi Arabia, by 2030, the income generated by e-sports and game-related industries will reach 0.8% to 1% of Saudi GDP. Coupled with the increasing cost of customer acquisition, it has become a consensus to find high-quality third-party marketing service providers if they want to get a piece of the pie in the Middle East.
As a new generation of global Internet technology company that goes through the cycle, SHAREit Group (Overseas SHAREit Group) insists on matching the localization strategy with technological innovation. At the key point of the game going overseas, it revolves around the "commercialization solution based on transmission scenarios" One core advantage, Eggplant Technology (Overseas SHAREit Group) and SHAREit have realized offline advertising landing, offline advertising effect control and feedback, multi-scenario marketing exposure transformation and other deeply customized advertising solutions, realizing commercial value for global advertisers The expansion has solved the most important problem of cost control and efficiency improvement in the game going overseas, and has achieved the excellent performance of its own enterprises and products "through the cycle".
Compared with traditional acquisition channels, SHAREit, a product based on file sharing and transmission scenarios between users under SHAREit Group, has unique advantages: on the one hand, SHAREit provides highly localized With interactive design and free switching between dozens of languages, a large number of users gather on its platform under the excellent transmission experience; on the other hand, thanks to its artificial intelligence and localization experience distribution algorithm, SHAREit can In different transmission scenarios, digital content is pushed according to the characteristics of user needs, and this is the cornerstone of SHAREit becoming a high-quality advertising platform, that is, to efficiently and accurately acquire high-quality users for cooperative products.
Based on continuous in-depth cultivation and understanding of overseas markets, as well as strong R&D investment, SHAREit Group (overseas SHAREit Group) continues to strengthen the innovation efficiency of big data and AI technology in advertising platforms. Through the continuous optimization and upgrading of the advertising platform system, it provides customized services from delivery traffic to delivery effect. The traffic side delivery performance is excellent, and the average daily processing of ad requests reaches 1 billion+ orders of magnitude, becoming second only to Google and Facebook in many regions. The third largest marketing channel, favored by many leading advertisers.
It can be said that Eggplant Technology (Overseas SHAREit Group), as an expert in deep cultivation of overseas emerging markets, has brought a strong localization gene to Eggplant Technology. It is the breadth and depth of perception of the needs of users and customers. The best partner choice for going overseas.