Human resource management plays an important role in the process of Chinese enterprises going overseas. As Chinese companies are increasingly going global, the challenges of transnational operations have become more complex and urgent. In this process, effective human resource management strategies and practices are crucial for Chinese enterprises to successfully enter overseas markets.
When communicating with overseas companies, Zhang Yueqiang, vice president of UFIDA, raised an important question: Which is more important, organizational development or business development, when developing global business? This actually involves two different strategic choices. In the early stage, most companies may choose to develop their business first, that is, put the sales system first, so as to quickly enter the overseas market. However, in today's complex market environment, it has become the general trend to prioritize the development of the organization, and to reconstruct and build the management system on the basis of compliance. To build a global organization, it must be driven by a global and digitally intelligent talent system. This is why Zhang Yueqiang proposed "digital and intelligent reconstruction of the global talent supply chain". Whether an enterprise deploys talents on a global scale, whether it abides by local laws and builds a talent team that meets compliance requirements when entering a new country and region, these factors are important indicators for an enterprise to advance globalization in an orderly manner.
Of course, many people will also have doubts about the following question: whether it is necessary to seize the time window to enter the global market and enter the mainstream market in time before the blue ocean turns red. However, if we prioritize building global organizational capabilities, will it slow down market expansion?
Therefore, Yonyou BIP digital intelligence personnel emphasize the importance of the precondition of "digital intelligence". Globalization has brought many challenges in human resource management, such as cultural conflicts, language conflicts, differences in management methods, and unfamiliarity with localized recruitment channels. If enterprises blindly follow the traditional management methods, it will inevitably lead to low efficiency. However, by establishing digital intelligence capabilities, such as data-driven talent profiling, companies can assess the capabilities of employees and quickly help employees establish a common vision through some digital intelligence applications. This "smart effect" can not only improve organizational effectiveness, but also the key to building a vision-oriented and data-driven socialized talent development system. At the same time, only through digital intelligence can we better meet the needs of the future development of enterprises, not just limited to the present. As Zhang Yueqiang said, "If enterprises only focus on the existing talent structure, they will not be able to create more advanced engines or chips. We need to match talents according to future organizational goals, realize the deep integration of future business goals and talents, and move towards business A stage of high integration with talents."
Take Huazhu Group as an example. By the end of 2022, the group has spread across 17 countries, with 8,500 hotels and 140,000 employees. It can be said to be a behemoth. To meet its demand for talents in the context of global expansion, Huazhu Group must focus on the future. Yonyou BIP digital intelligence personnel have played an important role in helping Huazhu Group's global expansion. Based on the human resources digital transformation concept of "reconstructing enterprise organizational capabilities and improving human efficiency" as the cornerstone, UFIDA has built a "strategic support system, intelligent human operation, excellent The five major capabilities of employee system, continuous talent leadership, and technology platform upgrade have helped Huazhu Group improve its global organizational capabilities and cultivate a large number of talents. Through such efforts, Huazhu Group can better adapt to the needs of globalization and achieve better business expansion.
The key to global success is for Chinese enterprises to find a balance between organizational development and business development. Although business development is the driving force for expansion, building strong organizational capabilities and a global talent supply chain is equally important in the process of external expansion. Yonyou believes that only by adopting digital and intelligent human resource management measures, building a talent system adapted to globalization, cross-cultural communication skills and localized recruitment channels, and improving management efficiency with the help of information technology and digital tools, can Chinese enterprises better To meet the challenges of globalization and achieve sustainable development and competitive advantage.