In the era of rapid Internet development, in recent years, big data has developed rapidly in the market, and companies from all walks of life are using big data to obtain more accurate and effective corporate information and customer resources. For example, when an enterprise conducts precision marketing, it can quickly obtain a more accurate customer list based on clues and conditions. Different from the traditional "finding a needle in a haystack" method, it has a high time cost and cannot guarantee quality. The same goes for salespeople looking for customers. They can rely on the development of big data to find high-quality customer resources without worrying about where the customers are.
As consumers have gradually changed from the earliest offline consumption to Internet consumption, and now to mobile Internet consumption, a huge consumer group is almost entirely oriented by mobile terminals, and more and more companies have begun to focus on "online customer acquisition". "The main body of customer acquisition marketing should quickly shift to the consumer group of mobile terminals.
Then, how does the loan industry obtain customers? For operators in the loan industry, what is the big data acquisition of customer resources? Loan industry telephone data main user resources user resources. Data marketing The meaning of data marketing is as follows: the importance of operators to obtain big data for precision marketing. With the support of the business directory, the core of marketing is to promote the telemarketing business at the right time and in the right way through the right carrier. Potential customers who need this product the most.
01
[The reason why it is difficult to acquire customers]
Traffic is a link that every company must do. The road to financial loan acquisition is extremely difficult, mainly reflected in the following points:
high cost of customer acquisition
Serious data falsification, insufficient supply, reliance on advertising and information flow exposure, inaccurate user positioning, and inconsistency between enterprise products and users have resulted in a situation where the cost of customer acquisition has increased significantly while the conversion rate has not increased but decreased.
The channels for users to receive information are relatively fragmented
In addition to the traditional ways of acquiring customers, there are more and more ways to obtain information on online platforms such as WeChat official accounts, enterprise service accounts, Weibo, and Douyin. The channels for obtaining information are scattered, and the influence of centralized platforms is increasing. smaller.
02
【Accurate Ways to Acquire Customers】
Faced with the above difficulties, how should enterprises accurately acquire customers?
Operator big data has strong cloud computing capabilities. By establishing a data model, user data analysis and user data mining can be performed on the corresponding platforms and tags. The captured user data can be established by establishing a complete user portrait. Customer acquisition needs are different, and accurate industry labels are attached to user data to achieve accurate customer acquisition and precise marketing.
The special feature of the big data customer acquisition model is its unique capture method, which breaks through the traditional traffic capture method, makes advertising more accurate and effective, and further reduces the overall customer acquisition cost, thereby bringing brand and enterprise Higher return on investment.
Relevant companies can specify URLs:
real-time crawling of end product users and visitors who browse relevant URLs, web pages.
About the company-specific APP:
Instantly obtain the terminal product users who have browsed the relevant APP, and apply for registered users.
For company-specific 400/landline telephones:
Instantly retrieve incoming and outgoing communication records for end-product users dialing through relevant 400/landline telephones.
Relevant company-specific short message numbers:
immediately intercept terminal product user groups who have received relevant short message numbers.
03
【Conclusion】
The loan industry acquires customers through big data, and can also obtain more opportunities for traffic and cash realization. After using this platform to accurately connect with customers, the opportunities brought are incomparable to traditional offline marketing. Seize Key traffic, to achieve a breakthrough in the customer acquisition model, in the loan industry, big data acquisition of customers is undoubtedly an excellent choice.