Operator big data, five dimensions of accurate customer acquisition, introduction

Operator big data has always appeared in people's vision like a mirage. It can be seen but not touched by the precise customer acquisition. People always understand his concept ambiguously. There is no clear concept, but it does operate. Business big data has no real concept. After working in the business for 3 years, I watched him grow from a sapling to the towering tree today, with luxuriant branches. Today, I will slowly explain it to everyone in the form of a timeline. Centaline Big Data (V:jycg789)   
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1. Big Data of
Operators -Embryo Period Operators have always been the indispensable treasures in people's lives. Whether it is making calls or surfing the Internet, they are inseparable from China Mobile, China Unicom, and telecommunications. In the process of using, we also left a series of our own visit footprints, browsing records, etc., while leaving a database in the background. An idea came out like Newton discovered the universal gravitation, named: Big Data. Analyze user habits, form a tree diagram, and promote YX according to personal preferences.

2. Big Data for Operators-Infancy:
Telecom was the first to debut, and it was the first to seize the business opportunity, a blue ocean, to fish for gold. At that time, the overall technology and platform were not very mature, and the use of third parties was not standardized, which caused frequent problems and was also used by many criminals to swindle and defraud money. The only advantage is that it has expanded new channels for customer acquisition and helped many merchants find precise intended customers. There are not many third-party agents, so it is still calm.

China Unicom followed the example of China Telecom and developed a big data platform. With the lessons learned, China Unicom has made a lot of regulations. The official development platform-PM, there are not too many restrictions on the initial use, regardless of industry or language requirements. It’s not too high, even the URL submitted doesn’t have too many requirements.
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3. Big data for operators-
After repeated experiments and exposure of problems in the youth , the pm platform is getting better and better. From modeling to delivery to outbound calls, the platform is constantly being updated. In contrast, telecom has been Without developing its own platform, third-party agents continue to develop their own platforms, one word to describe the situation at that time-a hundred flowers bloom.

As a result, telecommunications has been re-developed by many unruly agents and has become a focus of attention. Starting from September 2019, telecommunications has been forced to go offline, which means that only China Unicom's pm platform is now in normal use.

4. Big Data for Operators-Adulthood (Broad and Leafy)
Until today, China Unicom PM platform has also been changed to a data thinking platform. This can also be said to be a meaningful change. The platform is more standardized, the interface is cleaner, and the operation is more Simple, and most importantly, the protection of user privacy is more standardized! The five dimensions are attacked at the same time, the screening access conditions are upgraded, and the customer accuracy is getting higher and higher.

If you read this carefully, you will have questions. Why don't you mention mobile after a few hundred words? Mobile big data has more than 900 million users, so it's not beautiful to use it for big data. I think it is precisely because of the large number of mobile users that I am worried that there will be major problems in using big data, so I gave up the idea of ​​spreading big data nationwide. What I have learned is that some provinces in mobile are doing big data externally. , Such as: Zhejiang, Jiangsu, Anhui, Chongqing and other regions. Centaline Big Data (V:jycg789)   

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Origin blog.csdn.net/jingzhunhuoke9/article/details/109281826