For a long time, companies want to get more customers for their products, so they need to spend money on promotion and marketing. However, with the development of the Internet and self-media, effective traffic and high-quality customers cannot be brought in by spending money. The cost-effectiveness ratio is too high, the accuracy is too poor, and there are no good channels to obtain high-quality resources. Even if you spend money, you can't spend it wisely. Traditional advertising methods have been greatly challenged.
On the premise of ensuring the privacy and security of users, the operator's big data precision marketing is based on the operator's massive real data to accurately select intended customers, and provides online and offline marketing methods, which are more accurate than traditional marketing methods. More flexible, it will bring you more business opportunities.
1. What is operator big data?
Carrier big data, also known as triple network big data.
Based on the huge user pools and powerful user data systems of China Mobile, China Unicom, and China Telecom, through the establishment of data models, user data analysis and user data mining are performed on corresponding platforms and tags, and the captured users Data, through the establishment of a complete user portrait, and finally according to the different customer acquisition needs of the industry, accurate industry labels are attached to the user data to achieve accurate customer acquisition.
2. So how do companies use operator big data to acquire customers?
Relying on the network traffic collection and analysis capabilities of big data, it can build a communication link between operators and customers. In the data age, any enterprise that takes traffic as a breakthrough cannot do without the corresponding Data services and platform assistance can accurately and effectively mine users through the accumulation of traffic after big data transformation.
Accurate and comprehensive data, high timeliness, strong controllability, low cost and high conversion. Carrier big data can accurately analyze and output target customer groups, filter high-precision sales leads, and help enterprises acquire customers efficiently.
The special feature of the big data customer acquisition model is its unique capture method, which breaks through the traditional traffic capture method, makes advertising more accurate and effective, and further reduces the overall customer acquisition cost, thereby bringing brand and enterprise Higher return on investment, let's take a look at its unique crawling methods:
Relevant companies can specify URLs:
real-time crawling of end product users and visitors who browse relevant URLs, web pages.
About the company-specific APP:
Instantly obtain the terminal product users who have browsed the relevant APP, and apply for registered users.
For company-specific 400/landline telephones:
Instantly retrieve incoming and outgoing communication records for end-product users dialing through relevant 400/landline telephones.
Relevant company-specific short message numbers:
immediately intercept terminal product user groups who have received relevant short message numbers.
With the continuous development of social information technology and the optimization and transformation of the industrial environment, operators are also constantly developing new application scenarios. Under the premise of expanding market demand, operator big data will also usher in a broader development space: Data mining, in-depth integration and application of massive business, to create a comprehensive capability of data operation, marketing, analysis, and decision-making, so as to provide enterprises with better experience and value.