From its birth to its rapid development, big data has provided a sufficient and favorable big data service environment. Operator big data has also been conducting in-depth explorations in data services and data applications. By combining operator big data and enterprise precise customer acquisition marketing to give play to its own data advantages, it constantly stimulates the value of big data and applies it. In the daily marketing and promotion of enterprises, it promotes the development of big data in various industries, enterprises and operators, and meets the increasing demand for precise customer resources of various industries and enterprises.
Talking about the advantages of combining big data of operators and precise customer acquisition marketing of enterprises
What is operator big data
Big data generally refers to a collection of data that cannot be captured, managed, and processed with conventional software tools within a certain time frame. New processing models are needed to have stronger decision-making power, insight and discovery, and process optimization capabilities. Mass and high growth Rate and diversified information assets have four characteristics: large data volume, multiple data types, fast processing speed, and high data value.
Talking about the advantages of combining big data of operators and precise customer acquisition marketing of enterprises
Operator big data is the collection of the three major telecom operators: China Mobile, China Unicom, and China Telecom with a total of about 1.5 billion user data information, such as Internet behavior data, communication behavior data, location, consumption and other comprehensive signaling data information.
Massive operator big data can already be applied to many industries and fields. It can help many industries and fields to carry out precise customer acquisition marketing. For example, in the education industry, such as the promotion of academic qualifications, vocational education, K12 education, etc., according to the operator's big data, accurate and intended customer groups related to the education industry can be obtained in real time. Financial industries, such as loans, futures, trusts, etc. can use operator big data to obtain data resources of potential and accurate customers in related industries. Automobiles, real estate, investment promotion, corporate services, the Internet, life services, and other industries can obtain real-time intended customer data resources based on operator big data.
Operator big data can obtain real-time visitor data through modeling analysis and crawling any website. It is possible to analyze and obtain high-frequency active user data of any mobile app through modeling. It can intercept any 400 calls, fixed-line calling and called, and incoming and outgoing call records through modeling analysis. You can analyze and grab the receiving user data of the SMS number through modeling. You can also filter to locate target customer groups more accurately, including region, gender, age, number of visits, number of calls, etc.
By capturing real-time data from the above platforms, the first time for desensitization and encryption processing, data compliance and legalization, the data will be deployed to the exclusive CRM outbound system and customer relationship management platform, related cooperation industries, enterprises can log in The agent account number, go to the outbound call system to dial, directly contact the intended customer, reach out, and finally carry out conversion and transaction.
Talking about the advantages of combining big data of operators and precise customer acquisition marketing of enterprises
Carrier big data accurate customer acquisition marketing and industry-wide accurate customer profile analysis bring performance and customer acquisition business improvement and opportunities to the entire industry, and different companies.