In the era of big data, CRM gradually become an important tool for corporate identity and business management. CRM in sales and management, has unparalleled advantages, it means the development trend of big data, make intelligent data analysis possible.
CRM is undoubtedly the company effective sales tool for businesses to make accurate customer data analysis, enhance the level of data analysis to help companies increase sales.
1, statistical reports directly visible
CRM systems can view sales data by staff or by team, including staff clues data analysis, customer analysis staff, employees opportunities analysis, sales funnel analysis, trend analysis and other business opportunities.
Sales data visible and intuitive, easy to manage, managers can clearly see the normal tasks of staff is on schedule to complete or overdue, for the employees work performance appraisal analysis has important significance.
2, overall grasp of customer needs
CRM system through the external data, such as social media data, purchase history, product trends and the latest release, combined with internal data together to improve insight.
In some cases, data can reveal the needs of customers, through data analysis to better understand customer behavior for the enterprise, analyze customer preferences, and targeted to provide better products and services.
3, more accurate sales forecast
CRM system sales opportunities can be displayed in a funnel form, visually see the number of opportunities that exist at different stages and is expected to contract amount, through multi-level and detailed analysis of large data accurately predict future sales periods corporate generated.
Stages of the sales process forward, can predict the time and deal nodes, as well as the precise needs of the recorded, which can determine the value of customer transactions as well as the level of possibility.
In addition, CRM systems data analysis functions can also, many aspects of enterprise data from multiple dimensions of analysis, so that managers can analyze the results derived from the data business situation of enterprises and the main characteristics of customers, and then on the next business planning to make adjustments.
Face a lot of complicated data, CRM systems embedded BI capabilities to analyze and process vast amounts of data, the selection of the useful data to help salespeople understand customer needs, the sales brought the gospel.
