Hello everyone, Youyuan Navigation is an alliance specializing in tiktok cross-border e-commerce. Youyuan Navigation is committed to the operation of domestic and foreign brand content, linking upstream manufacturers to empower individual and institutional creators, grasping the new media outlets at home and abroad, so that every entrepreneur can dig the first pot of gold, Tik Tok Youyuan Navigation makes domestic products The brand goes overseas! Today I will share with you what watch manufacturers can do on TikTok?
1. TikTok Selection (B2B)
Although we usually have a mobile phone to watch the time, the value increase brought by the watch cannot be reflected by the mobile phone.
From the perspective of the movement, there are mechanical watches, quartz watches, electronic watches, etc.; from the perspective of functions, there are smart watches, waterproof watches, sports watches, etc.; from the perspective of the crowd, there are men’s watches, women’s watches, children’s watches, and couple watches. wait.
You can watch the time, use it as a collection, or give it to friends...
On TikTok, #watch currently has 11.4 billion views, #smartwatch has 598 million views, #watches has 1.6 billion views, and #OEM has 199.6 million views.
2. TikTok short video content (content direction)
2.1 Production line display
The short video shooting here does not need to be complicated. It mainly shows the watch production line and the long shot in the shot.
Inadvertently, it gave netizens the most direct feeling: this is a large-scale and powerful watch manufacturer, and it is worth cooperating with.
2.2 Partial close-up of the watch
A close-up of a certain process of watch installation, and a close-up ultra-high-definition partial display of the watch, allowing netizens to have an intuitive understanding of the workmanship and complexity involved in the watch assembly process.
It is not only the craftsmanship of the watch, but also the display of ingenuity.
2.3 Play test process
After the watch is installed, the performance testing process can also be displayed, which will highlight the rigor and professionalism of the manufacturer in the watch manufacturing process.
Users can buy with peace of mind, use with peace of mind, and place large orders with more peace of mind.
2.4 Wearing of finished watches
Hold the watch directly and take pictures of the style of the watch; or put the watch on, you can see the effect and the style of the watch, plus popular background music, the effect is good.
However, since our buyers are mainly on the B-end, we must also pay attention to the background when displaying watches. The background can be a bunch of watches, or it can be a real scene in the factory. Here it is relatively flexible.
3. TikTok order conversion (enquiry)
3.1 Home page direct link
TikTok account has reached Qianfan, and there is no need for authentication to have the website function, hang the independent station link on the homepage, and then communicate with potential buyers through customer service, so as to complete the order.
3.2 Email
Although the Email function is rare, many players still use it. If there is an email on the homepage, potential buyers will jump to the email when they click on it. @outlook, @yahoo, @gmail are all fine.
3.3 WhatsApp
Link WhatsApp through the homepage, and don't blindly place the homepage, otherwise the account will be easy to F. In this case, in order to attract more potential buyers, it is common to create multiple accounts and complete order conversion on WhatsApp.
3.4 TikTok Shop
British small stores put watches on the shelves, which can attract more potential buyers through video delivery or live streaming. The conversion is completed through a small store. Relatively speaking, it is easier for C-end customers to convert. For B-end buyers, it is necessary to do a good job of screening and communication.
Based on the above, there are many styles of watches and a wide range of usage scenarios. We can choose according to our actual situation!
But what we are talking about here is the B-side, so the goal of all our short video content is to get more accurate inquiries, large orders, and even ODM or OEM. I hope the above content can inspire and extend everyone.