Table of contents
Second, the common method of requirements gathering
1. Able to understand and describe requirements
2. Ability to collect and manage requirements
1. What is demand
1. Questions raised by customers to product managers
2. The clear purpose stated by the customer
3. A clear plan that the user expects
Second, the common method of requirements gathering
3. User interview record form
Interview project name
Purpose of interview
interview event, location,
User pain points, user solutions, user original needs
Pay attention to the problem
1. Ask the question knowingly, 2. Cannot guide the user, 3. The question is too open, 4. The question is too detailed, and it is difficult for the user to recall
Fourth, the demand pool
Five, demand analysis
1. What is needs analysis
It is to examine the user's needs from the perspective of the product, clarify the user's expectations for the product, or the purpose that the user wants to achieve through the product, that is, the process of transforming the user's original demand into product demand
For example, if the user wants a longer phone line, the purpose behind it is for the convenience of calling, we can study a wireless ignition
2. When to conduct needs analysis
When collecting requirements, you can communicate directly and in-depth. When collecting, you can do a part of the analysis, such as the analysis of competing products, and directly obtain the purpose behind the requirements.
After the demand is collected, the original demand of the demand side is recorded in the demand pool, and the demand in the demand pool is subsequently analyzed
When interviewing with users, you only need to record the pain points, current situation and original needs,
Six, the method of demand analysis
character, scene, purpose
role, clearly who proposed it
Scenario, the scenario where the requirement occurs, under what circumstances + what to do
Purpose, what purpose do you hope to achieve the user
It is possible that one scene corresponds to one purpose, and it may correspond to multiple purposes