Lesson demand management
1 What is demand management
1.1 demand generation: see four, own industry , the overall trend , the future direction of the business model. The most immediate needs must come from the user, user interviews, user feedback, surveys, social platform.
1.2 Demand Matching: demand generation to solve the problem to find and identify needs, matching demand to solve the problem or else to do.
Knowing your enemy: understand the market, understand the user needs to know
Friends: know what the company's resources, the company's resources and economy can not be able to complete the design of the individual business, the company is at what stage, where the industry living in what kind of a stage
1.3 needs sorting
2 industry stage
Technical infancy: to explore the technical possibilities of the technology into products, market-proven MVP .
Explore growing: to improve technology, a small serving, followed by micro-innovation.
Listed dividend period: to attract users, the key node accumulation of resources, do not care about the loss of growth, it was off.
Application outbreak: highly competitive, invading, Huoshaolianying.
Growth bubble period: expand revenue, increase revenue, and greater pay rate.
Sophisticated tools of: recession, seeking new business.
3. The principles and methods of requirements gathering
Tags Wall
User comments channel
bonus system
Original demand management
Classify
statistics
User feedback Classification
List of requirements - the original form
Awareness: Time Management Quadrant
GTD tool
4. Needs Assessment
4.1 : KANO method
Kano- stretching
4.2 ：ICE法
