In recent years, blind box opening has suddenly become popular again. Not only have various brands emerged, but there are also various ways to open blind boxes. Why do blind boxes make so many people addicted? What is the psychology of people who open blind boxes? As an emerging sales model, blind box has injected vitality into the consumer market. Based on an effective incentive mechanism and suitable products and services, it can not only create an interesting experience for consumers during the shopping process, but also expand ways for merchants to increase sales. In the process of adopting the blind box model, merchants need to accurately position users, actively dialogue with consumers, improve shopping channels, improve product and service quality, promote healthy growth in consumption, and achieve a win-win situation for all parties. In order to let more people understand the blind box, the editor will introduce to you today a new business model with great potential - the blind box e-commerce model!
Mode logic: The main logic is that when purchasing the blind box, users can choose to leave contact information or obtain the contact information of a boy/girl. This model can also be combined with various distribution models, such as recommendation and courtesy, etc. It can also be combined with other business models to increase the playability of the platform.
How to play blind box e-commerce?
How to play:
1. Users can get the product + the same number of points by purchasing the product gift package, and can obtain energy value after registering with their real name.
2. Spend a certain amount of points to open the blind box
3. Choose your favorite products and ship them to get energy points
4. Blind boxes that are not picked up can be put into the box pool and can be transferred to others after the session the next day; they can also be recycled by the platform and earn points.
When users have more and more points, they need to find ways to eliminate these bubbles. The first is to build a points mall, where users can purchase goods, and the points can be deducted from part of the amount; the second is to use small tasks (can be advertisements) to convert points into small change, which can be withdrawn. In this way, users enjoy it and are more willing to share and make money together, forming a cycle.
From the perspective of consumers: The blind box captures the consumer psychology of users who want low prices, affordability, and fun. It is impossible to know the attributes of the product before opening the blind box, and whether it can be opened depends entirely on luck to provide an exciting shopping experience.
From the perspective of the platform: it increases user activity and stickiness, drives the sales of low-frequency products, integrates blind boxes with trendy play culture, and fits the consumption philosophy of young people who pursue independent personality. Naturally, it is highly sought after by young consumers.
What are the highlights of the blind box social e-commerce model?
1. Diversity of products: Blind box products can be of various types and can be matched at will. Products with corresponding preferences can be allocated according to different consumer users. The applicable product range is also very wide.
2. Uniform prices: Compared with the different prices of traditional e-commerce, blind box products have the characteristics of uniform prices, so consumers will not hesitate too much when purchasing.
3. Stimulate consumption: Blind boxes have unlimited space for imagination. Users do not know much about the contents inside. Users experience a sense of surprise during purchase or unboxing, so they can stimulate the desire to explore and enjoy shopping.
4. Marketing methods: The platform can add a variety of marketing methods such as sharing and social sharing, which can help merchants comprehensively acquire customers, and it can also help to retain customers.
The above is the simple content shared by the editor. I hope it can provide some business ideas for you who are starting a business! If you don’t know what kind of business model is suitable for you and want to know the detailed plan or seek cooperation, you can leave a message to the editor to get it or leave your way to discuss with the editor. Article Editor: AAAweisanyun998
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