Blind box games, a highly uncertain form of entertainment, have attracted the attention of a large number of consumers and businesses with their unique charm and profit model. This article will provide an in-depth analysis of the profitability principles of blind box apps from four aspects: profit model, randomness, extremely low cost, and ultra-high repurchase rate.
1. Profit model
The profit model of the blind box app is mainly to obtain profits by selling blind boxes. In the blind box market, some consumers are willing to pay higher prices for hidden or limited edition products in the blind box. Therefore, as long as the probability of the hidden or limited edition products in the blind box being sold is guaranteed to be low, High profitability can be achieved.
2. Randomness
Randomness is one of the core attributes of blind box apps and one of the main factors that attract consumers. When consumers purchase blind boxes, they do not know the specific products in the blind boxes, and can only feel the randomness through guessing and expectation. This uncertainty and randomness make it easier for consumers to have a desire to buy, thereby bringing more sales and profits to blind box apps.
3.
The purchase cost of extremely low-cost blind box apps is relatively low. On the one hand, due to the particularity of blind box products, production costs are relatively low; on the other hand, because blind box apps usually cooperate with multiple manufacturers, they can reduce purchase costs through centralized procurement and customization. In addition, some blind box apps will also launch some limited edition products. These products are sold at a higher price, but their production costs are relatively low, so they can achieve higher profits.
4. Ultra-high repurchase rate.
Due to the uncertainty of blind box products, many consumers want to continue buying after purchasing blind box products. Especially when consumers purchase hidden or limited edition products, they will increase their willingness to repurchase. This extremely high repurchase rate allows blind box apps to earn more profits by selling repurchased products.
In short, the profit principle of blind box apps mainly lies in taking advantage of consumers’ pursuit of uncertainty and the attraction of hidden products, purchasing goods at a lower cost and increasing sales and profits through repeat purchases and other methods. At the same time, this profit model also needs to pay attention to controlling the purchase cost and sales strategy to maintain its profitability.