The transaction mode of e-commerce

E-commerce can be divided into four modes: B2C, B2B, C2C and B2G.

1. B2C (Business to Consumer) e-commerce between enterprises and consumers

B2C website operation can be divided into two stages. The first stage mainly focuses on improving the sales of website products, supplemented by brand building. The second stage mainly focuses on brand promotion and promotion, supplemented by industry market mining, and continues to Website promotion and user development. The characteristics of the commodities traded in the B2C mode are that they are suitable for online sales.

2. B2B (Business to Business) e-commerce between enterprises

There are B2B models that focus on supply and demand business opportunity information services, industry information services, investment joining services, project outsourcing, online transaction services, and technical community services. . The first type of B2B is the direct e-commerce between enterprises. That is, a manufacturer or retailer can form a supply relationship with upstream suppliers, and can form a sales relationship with downstream distributors. The second type is business activities conducted through third-party e-commerce website platforms. It concentrates the similar transaction processes in various industries into one place, providing a transaction opportunity for the purchaser and the supplier of the enterprise.

3. C2C (Consumer to consumer) e-commerce between consumers

For example, Taobao, eBay, Paipai and other websites belong to the C2C model. To put it simply, it means that consumers themselves provide services or products to consumers, usually through large platforms built by network providers, or through the construction of personal service websites.

4. B2G (Business to Government) e-commerce between enterprises and governments

For example, the customs declaration platform, the tax declaration platform of the National Taxation Bureau and the local taxation bureau adopt this mode

 

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