As we all know, now is the best time and also the worst time. Many years ago, when I first entered the industry, it was very profitable, but now I find that the competition is too fierce, the investment is large, the cost is high, but the profit is only a little Complained about bad business. In fact, is it really difficult to do business? In fact, there is only one reason in summary: the original business model has not been changed, and everyone is still using the strategic model of selling products. As long as there is a change in thinking and a single market, in one sentence: using new business models, all industries can do it again.
Today, I will analyze the case of a piano shop. A boss opened a piano shop with better decoration. It belongs to a mid- to high-end piano shop. The price of a piano is at least 15,000. Next, let’s analyze the three modes of selling pianos. These three models can be mapped to multiple industries.
The first type: traditional model-selling products
That is to say, I only sell pianos, the purchase price is 10,000, and it is normal to sell 20,000 to customers. The most is to organize an event to send small gifts. This is the model adopted by almost all traditional industries. Everyone thinks about how to reduce costs, increase revenue, and expand profits. This model will slowly be eliminated, because now your competitors have begun to change.
The second type: send products
The so-called sending products is to give pianos for free, and use pianos to have relationships with people. Everyone will think that if the piano is given to others for free, how can we make money? It's very simple. Although the piano is free, it is not available to everyone. Only those who have purchased our piano courses can get a piano of the same value for as many courses as they buy.
Because generally speaking, you need money to learn the piano, and you also need money to buy a piano. Now you can get two things with the same amount of money. This model has already considered the problem from the user's point of view. For consumers, they can get a piano even if they spend money on courses. There is also a question here. Why buy a course to get a piano instead of buying a piano to get a course?
Because the piano is a standard object, the value can be seen intuitively, but the course is different. Everyone’s teaching method is different. Buying a piano creates the value of the course invisibly, but the piano is genuine. Conversely, if you buy a piano to send the course, consumers will feel that the course is worthless and worthless.
So you know why you buy a course and get a piano. This is also a secret that many masters do not want to disclose. When your product has no obvious advantages or the homogeneity is serious, tap the other needs of consumers and create a cultural curriculum so that you can easily avoid competition. Because there is too much content, I won't share it in detail here. This mode of buying courses and giving pianos has begun to integrate resources. It is also a piano worth more than 20,000. One has a course and one does not. Which one would you choose? I believe most people will choose to have a course. Of course, the very important thing here is that you have to shape the value of your courses and make people feel that they are worth the money.
The second way to buy a course and get a piano is to give you an imported piano after you have studied piano for 4 years, and you are guided by a famous teacher, insurance, and a certificate. I will give you an imported high-quality brand piano after you have studied for four years. This is more common in professional training institutions. Through this model, a student’s money for four years is locked through a piano.
After you finish the one-year course, you find that it is not bad, and you will definitely continue to learn. You can also get an imported piano for free. Certainly will not refuse.
The third type: rent products
You can learn the piano for free, and you don’t need to buy the piano yourself, but you must rent the piano yourself. You can only have the right to use the piano, but no ownership. For some middle-class families, buying a piano is more than 20,000 yuan, plus the cost of learning, it also costs tens of thousands. But I want my children to learn. So this is also a market that not only allows you to learn piano, but also allows you to use it without spending money. Very good for some families.
What did they do? How do you make money?
The operation is very simple. The piano is rented to you for free, but you have to pay a deposit. As for the deposit, different people have different prices, ranging from 10,000 to 20,000.
Assuming that you pay a deposit of 10,000 yuan, the piano shop will give you a free piano worth more than 20,000 yuan for half a year, and also give you a one-month piano lesson. You can come to the piano shop or choose on-site service. After half a year, if you return the piano, the deposit will be returned to you. For consumers, this is free, and they can get one month of piano lessons.
If you want to buy this piano in half a year, the piano shop will also sell it to you at a very low discount, and will also give you 3 months of piano lessons. On the surface, if you pay a deposit of 10,000, you can use the piano for free for half a year and get a one-month course. However, in this half a year, you only learn piano for one month? It's impossible, right?
First, through this model, he gets the opportunity to contact customers, and then in this six months, he can make money by selling advanced courses many times. In addition, this 10,000 yuan, he can have half a year to operate and make money.
Then half a year later, if you sell this piano to you at a very low discount, can you still make money? Judging from the deposit, the cost of this piano should not exceed 10,000. For those who learn piano, suddenly there is no piano, it is definitely not enough. At this time, your choice is basically to buy a piano again, or buy one from another place, or just buy this one. The music store here originally had such benefits and sold it to consumers at a super low price. I believe many parents would buy it.
So when they acquire these mid-to-high-end customers, can they find more profitable points, develop other profitable project profit models, and diversify profit models? So at this time, you are still simply selling products and discounts. Do you think you How long can it last? So why can't your piano be sold, because the master has changed the mode of selling pianos. After all, they actually sell pianos, and the above three modes are the modes they are currently operating on.
Therefore, the master operation project has a complete and clear business model, rather than simply launching a promotional activity to make money by product price difference. So again, the business model is not a dumb copy, because it won't help you make money.
Therefore, those who can do business have a set of simple, fast and stable business models for making money, and a set of clear money making systems. Master projects are like chess. From the beginning of the layout, every game and every link has to be carefully planned and designed. The game is set up and every move is played well. Winning is only a matter of time.
However, many people start their own businesses by playing chess randomly. Seeing this seems to be very profitable, because there is no complete system, and they will be killed by others in the end. So starting a business now, it's not that you can have hundreds of thousands of funds, or that you can have a good product. What you need is a good business model and a good strategic system.
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