With the popularization of the Internet and the continuous development of digital technology, more and more beauty brands have begun to use the Internet to start businesses and increase brand awareness and sales through the "consumption value-added" model. For entrepreneurs, how to use the Internet and the consumption value-added model to achieve success in the beauty industry? This article will explain it to you in detail.
- Understand market demand and consumer behavior
When choosing a business direction, you must first understand market demand and consumer behavior. The demands of the beauty market are constantly changing, and consumers are increasingly demanding quality, effects, ingredients and personalization. Therefore, entrepreneurs need to conduct in-depth research on the market and consumer needs, understand the needs and pain points of target customer groups, and provide products and services that meet market needs.
When choosing an Internet platform, you need to choose a platform with development potential and a stable market. For example, platforms such as social media, e-commerce platforms and mobile applications all have good development prospects. At the same time, appropriate platforms and business models must be selected based on the needs of the target customer groups.
- Choose the right business model
After determining the entrepreneurial direction and platform, you need to choose a suitable business model. The consumption value-added model is an emerging business strategy that attracts consumers to purchase products or services by providing them with additional discounts and benefits, and builds a stable consumer group and brand loyalty on this basis.
In the beauty industry, the specific applications of the consumption value-added model are as follows:
1. Points redemption: Provide consumers with benefits such as points redemption for gifts, discount coupons, etc., and encourage them to accumulate points and redeem benefits when purchasing products. This can increase consumer loyalty and purchase intention.
2. Membership system: Establish a membership system to provide members with exclusive discounts, gifts and other benefits, and encourage them to continue to purchase products and enjoy exclusive rights. This can improve consumers’ repurchase rate and brand loyalty.
3. Promotion of rebates: Establish promotion cooperation relationships with partners to provide consumers with rebate offers. This encourages consumers to choose specific partners when purchasing products and increases sales.
After selecting a suitable business model, entrepreneurial practices and innovation attempts need to be carried out. Continuously explore and accumulate experience in practice, and continuously optimize and improve business models and business processes. At the same time, it is also necessary to actively try new marketing strategies and promotion methods to increase brand awareness and market share.
- How consumption value-added works.
The core of the consumption value-added model is to transform consumers into investors, so that consumers can also obtain investment returns while shopping. This model incorporates part of consumers’ consumption funds into the dividend pool by issuing virtual currency or points, which is used to mint virtual currency or points.
The price of virtual currency or points changes in real time with market supply and demand, but generally shows an upward trend. Consumers can earn profits by selling virtual currency or points, or exchange virtual currency or points for goods or services on the platform.
Definition of consumption value-added model:
Let me simply group the data for you so that you can understand it after just a quick look, for example:
A consumes 1,000 yuan, then 400 yuan goes into the dividend pool.
1.200 green points are minted according to the real-time price and given to A. Assuming 1 green point/1 piece, 200/1=200 green points
2.200 yuan enters the dividend pool to increase the amount of funds. At this time, the total funds in the dividend pool are 400 yuan, divided by 200 green points, and 2 yuan/green points are obtained.
Then suppose B consumes another 1,000 yuan, then 400 yuan will still enter the dividend pool.
1.200 pieces of green points are minted according to the real-time price and given to B. The points are 2 pieces/piece, 200/1=200 green points.
2.200 yuan enters the dividend pool to increase the amount of funds. At this time, the total funds in the dividend pool are 800 yuan, divided by 400 green points, and 2 yuan/green points are obtained.
To realize consumption value-added, we need a complete system, and in this system, points are an indispensable part, because it is relatively a virtual currency. The platform can give certain points to consumers based on their consumption. Satisfy consumers and promote next consumption. However, the platform can not only give away points, but also provide other activities, such as rebates, discounts, full discounts, small gifts, etc. to promote consumption and drive the overall turnover of the platform.
- Carry out entrepreneurial practices and innovative attempts
After selecting a suitable business model, entrepreneurial practices and innovation attempts need to be carried out. Continuously explore and accumulate experience in practice, and continuously optimize and improve business models and business processes. At the same time, it is also necessary to actively try new marketing strategies and promotion methods to increase brand awareness and market share.
When trying to innovate, you need to pay attention to the following points:
1. Maintain keen market insight. Always pay attention to market changes and trends, and adjust your strategies and directions in a timely manner.
2. Continuously learn and improve your skill level. We must continue to learn and master new technologies and tools to improve our business capabilities and competitiveness.
3. Actively seek partners and supporters. We must actively seek partners and supporters to jointly promote the development and growth of our business.
- Establish a stable supply chain and brand image
In the process of starting a business, it is very important to establish a stable supply chain and brand image. The stability of the supply chain directly affects product quality and supply efficiency, while brand image is an important source of consumer awareness and trust in products. Therefore, entrepreneurs need to actively establish close cooperative relationships with suppliers to ensure product supply and quality; at the same time, they need to strengthen the shaping and maintenance of brand image and establish a good brand reputation and credibility.
6, the final outlook
Through the above steps, the beauty industry can use the "consumption value-added" model to start Internet businesses and achieve success. Practicing through in-depth understanding of market demand and consumer behavior, choosing a suitable business model, carrying out entrepreneurial practices and innovative attempts, and establishing a stable supply chain and brand image can bring more opportunities and benefits to entrepreneurs. In the future, with the continuous development of digital technology and the continuous emergence of innovative business models, the beauty industry will provide more entrepreneurial opportunities and development space. Let us wait and see!