In 2021, the arrival of the brand-new business model 3.0 of group buying—advertising e-commerce
Recently, you should have noticed that in the first half of 2021, e-commerce platforms such as group-joining companies will swarm in. The group-joining model was first speculated in 2015. Since 2016, many capital predators are not optimistic about Pinduoduo. Team play is listed in the United States? ? ?
Today, the editor will give you an analysis of the arrival of the brand new business model 3..0 in 2021 - the advertising e-commerce method. How is it different from the previous model?
First of all, let’s take a look back at the current game modes on the market:
1. Fight big for small (big investment for small income)
Whether it is 1% or 1.5% of the daily income, or 10% or 30% of the monthly income, investors must invest 100% first. After the investment, whether they can really get the profits of the fund company's cash is only a matter of foolishness.
2. Long-term strategy for high returns (long-term investment for high returns)
Invest a sum of money, wait 12-18 months, or even two to three years, and return ten to dozens of times. It sounds very tempting, but it takes one to three years for a dream to come true, and during these 365-1095 days, bad luck may come every moment.
3. Accumulated cash points (can be exchanged for gold after each winning)
This is also a way to attract attention. By participating in a group or joining a group to win a prize, you will be given points. If you understand a certain amount of single points, you can exchange them for gold through points, because gold will not depreciate. The concept of consumption is investment stimulates users. .
4. Blind box removal
Users can refer to the group. Every time there are 10 people, the group will be opened. After the group is opened, the winner can get the selected product. A group can put n products, and there are blind box products. If you choose a product, you can randomly draw a prize. The background can be set Some iPhone 12, computers, electric vehicles, etc. are value-for-money and cost-effective products. After selecting some corresponding general products, users will draw a lottery to draw a blind box.
So, how is the gameplay of advertising e-commerce different from the gameplay of these group activities?
Analysis: traditional advertisements; users watch advertisements on major platforms and indirectly make money for the platforms, but cannot bring some benefits to themselves. Most of the virtual points given by the platform can only be used to deduct consumption and cannot be withdrawn, and their uses are limited; traditional e-commerce companies rely more on selling goods to make money, and sometimes spend money on advertising, resulting in lower profit margins; the platform wants to connect with advertising , but there is no way to start, and there is no model assistance to maximize the value of advertising.
1. What is advertising e-commerce?
[Advertising e-commerce] mode is a combination of "social e-commerce + advertising commission", so that consumers can earn points while shopping, and can also realize the points in the hands of consumers by watching the advertising tasks connected to the platform (get Advertising rewards), and finally achieve a win-win effect for advertisers, platforms and consumers.
Users consume through consumption—obtain points—watch advertisements—monetize points
2. How is advertising e-commerce used?
Analysis; the three major application models of advertising e-commerce, the platform chooses one of the three according to the actual application needs, there are consumption cumulative rebates decreasing, new consumption ladder rebates, promotion consumption ladder rebates, three different ways of playing correspond to different consumption scenarios .
[Consumption accumulative commission reduction]: Consumers can earn points for any consumption on the platform. By watching advertisement tasks, the platform returns commissions in proportion to the remaining points of consumers as change, which can be withdrawn and consumed.
Example:
You spend 200 yuan on the platform and get 200 points. The platform will give you 2% of the advertisement rebate, then you can get 4 yuan the next day. At this time, there are 196 points left. Continue to watch the advertisement task to return the next day. Commission, you can get: 196*2%=3.92 yuan!
By analogy, consumption accumulates and advertising rebates decrease.
[New Consumption Ladder Rebate]: Consumers can earn points for any consumption on the platform. After reaching the threshold of points, they can watch advertisement tasks. The platform will rebate the points into change in proportion, and the change can be withdrawn and consumed.
Example:
When you spend 100 yuan on the platform, because you have not reached the point threshold for advertising rebates, you will not be rebate; when you continue to spend 200 yuan on the platform, you have a total of 300 points, and you have reached the point reward threshold of [200]. , according to the ratio of 1% advertising rebate, then you can get: 200*1%=2 yuan the next day; if you spend another 600 yuan at this time, the accumulated points are 900, reaching the [400] point reward threshold, then You can get: 400*1.2%＝4.8 yuan the next day after watching the advertisement.
And so on, the more consumption, the higher the advertising rebate!
[New Consumption Ladder Rebate]: Consumers can get points for any consumption on the platform, recommend users to consume, and after reaching the corresponding point threshold, they can watch advertisement tasks, and the platform will rebate points into change in proportion, and the total amount of rebate Changes can be withdrawn and consumed within the corresponding points threshold.
Example:
When you spend 100 yuan on the platform, the platform will reach the [200] points threshold by default, so the rebate is: 100*1%=1 yuan;
When you continue to spend 200 yuan on the platform, and you have a total of 300 points, the point reward threshold is still [200] at this time, and the advertising rebate is based on the ratio of 1%, then the next day you can get: 200*1%=2 RMB; (If you don’t spend in the future, you can return up to 200 RMB)
If you recommend 2 people at this time, reach the reward threshold of [400] points, and spend 600 yuan at the same time, and the accumulated points are 900, then you can get advertising rebates on the next day: 400*1.5% = 6 yuan.
And so on, the more referrals, the higher the advertising rebate amount!
3. Analysis of closed-loop business model design (full-link in-depth marketing approach): For any business model, talents are the key to all marketing. How to design reward distribution so that it can split independently and automatically to achieve the original business model, advertising E-commerce, creating a new concept of consumption and entrepreneurship, turning daily consumption into a double-commission money-making model of "advertising rewards + product distribution", and finally realizing data value sharing and equal sharing of benefits!
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