The consumption rebate model is very useful no matter what business you do.
First of all, let's think about it from the standpoint of consumers. For example, if a consumer spends 200 yuan in a merchant, the merchant will directly return 200 yuan. It can be imagined that consumers have no way to refuse this kind of discount. If you feel that it is a good deal and worth buying, then the transaction will become very easy.
So how does this method make money? How does this full-rebate model work? In fact, there are two ways
The first method: Let’s make an analogy. Suppose you are a clothing store and a customer comes to spend 200, then you can ask the customer to introduce two friends to come to spend. If they come and spend 200, then the money of these three people return them all. But this money is not directly returned in cash, it is returned on the customer's membership card, and the next time you come to spend, it can also be used as 200. Calculated in this way, it is equivalent to giving the customer a 50% discount, and the customer may spend only two hundred maybe more
The second method: direct cash back, but instead of a one-time cash back, it can be returned in time, for example, according to the consumption of 200, it will be returned in four months, and 50 cash will be returned every month. In this way, customers can be induced to shop in the store every month, and the problem of repurchase rate can be well solved. This method can stimulate customers to go to the store to spend multiple times. Although the return is 50 each time, it does not necessarily buy exactly 50 things each time they visit the store.
These two full-rebate methods are very suitable for merchants in various industries. As long as your product quality is good, if you make good use of these marketing models, your income will double. If your products and services are inherently bad, the more activities you do, the more counterproductive they will be.
The consumption rebate model is widely used. After listening to what I have said above, you will definitely remember that you have also experienced it. This model can be used not only in offline stores, but also in online points malls, mainly for the purpose of attracting new customers, promoting activation, maintaining retention and increasing revenue, and the effect is very significant.
If you need a complete plan, you can consult with the editor to learn about it.