Towards the end of the year, many students are writing annual data analysis reports. A common puzzle is: how can this thing write a "year" flavor. Especially in the December monthly report, the students who wrote the fourth quarter quarterly report together with the annual report felt that the three flowers gathered at the top, often the embarrassing scene of writing the same thing three times. How to break? ! Let’s explain the system today.
1. The tasteless analysis report looks like this
When many students heard the monthly, quarterly, and annual reports, the first reaction in their minds was: year-on-year, month-on-month, higher and lower, so they wrote the report as follows:
Of course, this has no taste of the year. This is a running account. It shows that there is no turbulence in people's hearts, and it is even a bit unable to tell which is which. This kind of report is most easily criticized as: no conclusion.
As a result, many students improved their writing and became like this:
Of course, there is no new year, this is all nonsense! Don't you go high or low?
As a result, many students improved their writing and became like this:
Of course, there is no sense of the year. This is just a combination of the four pictures above, which makes readers four times boring. The feeling of gathering the top of the three flowers at the beginning was made like this: I repeated the same data three times.
The reason is: I didn't understand what the annual report was for, simply laid out the data, and didn't derive the conclusion of the appropriate annual report scenario. If you want to break the game, think from the perspective of "understanding the purpose of the annual report."
2. Five usages of annual report
In various reports
- Daily newspapers generally look at short-term and unexpected problems
- Weekly reports generally look at long-term, trend changes
- Monthly/quarterly reports are generally subject to in-depth analysis
These reports are all problem-solving oriented
The annual report alone is not...
It's like eating a New Year's Eve dinner, you have to toast, and you have to say a lot of kind words. Although the family usually eats together, this is Chinese New Year, once a year, so you have to behave differently. So if you want to write a good annual report, you must closely integrate the leadership's intentions and see what you want to say before you.
There are five common purposes for annual reporting:
1. Problem analysis type: At present, the management is entangled in major decisions for next year and needs to review the overall annual performance and give advice!
2. New year prospective type: currently the management is looking forward to next year, hoping to make predictions for next year based on this year's situation
3. Inviting credit: the team wants to show this year's credit to a higher level, and strive for more rewards
4. Decorate the appearance type: all teams together Report, so you can’t lose face (you don’t necessarily want to fight for anything, but you can’t fall behind)
5. Incentive morale type: the team encourages internally, hoping to improve morale
Among these five purposes. 1, 2 is the real need to analyze the conclusion. The difference is that 1 is more focused on this year's replay, and 2 is more focused on next year's forecast. No specific conclusions are needed for 3, 4, and 5, but to speak beautifully and make people look comfortable, just let the superior, the peer, or the inferior look comfortable. Therefore, when sorting out the ideas of the annual report, you can proceed in the following format:
Of course, it is very possible that your leader has no ideas, saying: Let's chant everything at the Manchu Banquet, and write everything! That's okay, just write in a certain order.
Three, the writing ideas of the annual report
If the above five parts are included at the same time, then the order of writing is: problem review→inviting credits→inspiring morale→new year outlook. There is no independent chapter for the decoration style. The key is to make the ppt beautiful. For each part, you can write in the following order:
The first part is the annual KPI/OKR data review.
This section shows:
- Annual core KPI data
- Annual core work/large project
- Annual performance definition: good/bad
- Key issues of the year/successful experience (no need to expand)
The second part is the annual key issues/successful experience review.
This section shows:
- Performance of secondary indicators around key issues/successful experiences
- Analyze key issues/main steps for successful experience
- Methods to deal with key issues, mechanisms to prevent problems
- The value of successful experience, expandable use space
Remarks: In the successful experience, teamwork and outstanding deeds should be mentioned, leaving a headline for the next chapter
The third part is the outstanding performance of the annual team/individual.
This section shows:
- Under the enthusiastic guidance of senior leaders...
- Under the leadership of the core team...
- The members made various outstanding performances.
Remarks: The credit must be high-level ≥ middle-level ≥ basic level. This is the rule of the world. The photos taken by the leaders for inspections, instructions, and meetings are all used at this time to make the boss happy, and everyone is happy together.
The fourth part, the future situation is expected.
This section shows:
- This year's development trend will continue next year.
- Expected difficulties/opportunities for development next year.
- The preparation/resources needed to deal with next year.
Remarks: The result can be a slogan to show determination.
This is a general outline that contains several parts at the same time. But there is a problem with doing this: the length is too long. Especially the second part, when summing up experience, will involve a lot of complicated analysis process. Not everyone has the patience to read such reports. Especially the higher-level leaders may not care about details.
At the same time, after the analysis, the success is blocked on oneself, forcibly inserted into the link of self-recognition, there is also a lot of suspicion of self-promotion and boasting, which may not be likable. So try to distinguish clearly the reporting occasions, highlight the key points, and don't stew in one pot. Otherwise, the report effect will be greatly affected.
The above, the specific application, students have to combine the specific scenes to do. When many students mention the report, they like to ask: Is there a copy of the report?
Note: A report that meets the needs is a good report!
- When there is a lack of data, a good report is what makes the data clear!
- When there are no conclusions, a good report is the one that can analyze the problem clearly!
- When there is a shortage of rainbow farts, it is a good report to be able to flatter your farts!
So don't just pile up numbers, or put a lot of circles, and specific analysis of specific problems is the right way. Just like how many indicators are used to write a report and analyze a problem, it is all about the food. If you are interested, pay attention to the official account of Grounding Qi School. In the next article, we will share "How to Build the World's Most Complete Data Analysis Index System" What do you think there is a complete data indicator system that nobody uses", stay tuned.
The down-to-earth teacher Chen, master of mathematics science, business management from 985 universities, data science management expert, has 11 years of rich experience as data director and senior consultant. Served large enterprises such as Ping An Bank, China Guangfa Bank, Tencent, and created online and offline integrated digital transformation solutions for traditional enterprises such as Vinda Paper, Overseas Chinese Town, Guangqi Honda, and World Union Real Estate.
The creator of the public account [Grounding Qi Academy] has independently launched a series of data analysis courses, which has more than 20,000 students and is well received.