How to write a data analysis report?

describe

Refined conclusion:

1. The title must express the basic idea directly;
2. Every analysis must have a conclusion, and the conclusion must be clear;
3. Streamlined conclusions are easier to accept;
4. The conclusion of the analysis should not contain subjective guesses;
5. When writing an analysis report from the reader's point of view, the first point is never to finish the story, but to explain it clearly;
6. Be as graphical as possible, but not all graphs;
7. The overall analysis can follow the following process: find problems -> summarize the reasons + give conclusions -> propose solutions;
8. Don't be afraid or avoid "bad conclusions";
9. Don't create too many difficult nouns;
10. The report must indicate the data source, data unit, and special indicator calculation method.

The data analysis report is a highly applicable style, which is directly used to serve the decision-making and management of decision makers, and the title itself is also the most visually prominent position in each page report (PPT), so the title must be straightforward and concise enough to express the basic point of view, so that readers can understand what you are going to say next through the title, and speed up the understanding of the report itself .

Every analysis must have a clear conclusion . After all, the purpose of your data analysis is to get some conclusions. If you can’t analyze and analyze, you will forget your original intention.

Shorter conclusions are easier to accept . The conclusions of the analysis should not be too many, but should be refined. Each analysis may find many conclusions, just choose the most important one, not all the conclusions need to be reflected . Otherwise, it looks too complicated, and it will increase the difficulty for readers to understand. After all, when we talk about PPT, the speed is relatively fast, and there is not much time left for readers to think. If there are too many conclusions, the reader may not be able to absorb it in a short time, which will directly affect his understanding of what you will say later.

The conclusion of the analysis cannot be subject to subjective guesswork . It is necessary to draw conclusions based on real analysis data. If you are not sure about this conclusion yourself, then don't bring it up to mislead others.

Write analysis reports from the perspective of readers . What you have to do is not to finish everything, but to explain things to readers. How to let readers fully understand what you want them to know within a limited time is the focus of writing a report. To do this, you need to think about who your readers are, how well they understand, what their latest focus is, etc., when you write.

Be as graphical as possible, but not all diagrams . Using charts instead of a lot of text will help readers get the problems and conclusions you want to describe more intuitively in a more visual way. But too many diagrams and diagrams will still make it difficult for readers to understand, and may make them miss the point.

Don't be afraid or shy away from "bad conclusions" . Whether the conclusion is good or bad, it can be a help for decision makers when making decisions, so there is no need to pick only the good ones in the analysis report.

Don't create too many difficult nouns . If you really want to write it, you must indicate an easy-to-understand explanation of the terms below.

example

Take Tencent's "2020 China User Experience Industry Development Research Report" as an example.

The preface on the first page points out the necessity of this analysis report by listing the background;

Research description on the second page, which details the data sources of each stage;

The overall trend of the user experience industry on the fourth page is equivalent to summarizing the conclusions of the entire PPT, which can be understood as the essence of the entire PPT. The content after that is all about: how did I get to these conclusions.

Then just take a page of PPT for a brief explanation.

The title is the conclusion of the PPT on this page, straight to the point.

The conclusion is relatively concise.

There are many pictures and texts, but there are not many pictures on each page. In the entire report, the number of pictures per page is controlled at about 2.

Key data or conclusions are marked or bolded in different colors.

It is best not to put too much content in each page of PPT, report a research question + key data results in one page of PPT

Analysis Report URL for Finished Products

1. Tencent CDC
2. Tencent big data contains a lot of analysis reports, which are biased towards the theme of mobile Internet
3. Aurora Big Data reports
4. The ppt of DCCI Internet Data Center seems to be unable to download.
5. Jingdong Big Data Research Institute Homepage download, not click to download in details
6. Get a summary of the analysis report URLs compiled by others
   

references

1. Zhihu: How to write a data analysis report?