Under the wave of digitalization, not only traditional enterprises and physical industries are accelerating their transformation and upgrading, but the field of traditional culture is also paying more and more attention to improving protection and innovation capabilities through digitalization and Internetization. The inheritance of traditional culture is facing the market opportunities brought by digital transformation. Facing the new problems of ability and thinking expansion, digital culture is by no means simply digitizing and networking culture, but a brand new way of cultural production and dissemination.
The inheritance and innovation of traditional culture can never rely solely on the inherent development of the ontology, but needs to be carried forward in a new way in a constantly changing environment according to the time and situation. Otherwise, it will face the problem of dying out with the changes of the times. How to grasp the numbers The opportunity of the times is to build a new era of cultural innovation with "digital" + "culture" that is more efficient, wide-ranging and deep-covered, so that excellent traditional culture can be continued and reborn, and then recognized and accepted by more people. It is our common exploration Direction.
On January 10th, the third "Unlimited" Service Innovation Conference, initiated by Tencent's User Research and Experience Design Department (CDC), and Tencent Foundation and other institutions, will be held in Shenzhen Tencent Binhai Building. Convened. The conference will focus on digital cultural preservation, cultural innovation design, and industry experts in different art fields to discuss the collision, integration and growth of traditional culture and art and digital technology in the context of the digital age, and jointly explore new trends in cultural preservation, cultural creation .
Digital Dunhuang
In recent years, traditional culture has given new inheritance under the wave of digitalization. A series of popular cases such as the Digital Forbidden City, Digital Dunhuang, and National Treasures have emerged one after another. Digitalization is empowering the inheritance and dissemination of traditional culture. It also enlightened new service design concepts and ideas, and the boundaries between the two became increasingly blurred and merged with each other. Many outstanding companies and practitioners are breaking through the boundaries of the field with an open mind, jumping out of inherent thinking, maintaining learning and research with an unrestricted spirit of service innovation, exploring new trends, new directions, and new methods of traditional cultural protection, trying to use new The perspective integrates, reuses, and rebuilds resources.
This conference invited professors and experts from many top universities and research institutes to share and exchange ideas and discuss the role of Internet thinking and innovative methods in the inheritance, protection and development of traditional culture.
We are in an era of globalization and internet. To spread and inherit culture, we must use new ways that the public loves to find universal values, do a good job in the true activation and re-interpretation of traditional culture, and build new ones for the future. Cultural content.
In the past 11 years, the School of Design and Art of Hunan University has established an interdisciplinary design and social innovation network with many domestic and foreign colleges and universities, and has continuously explored the era of design innovation for the digitalization, modernization, internationalization and commercialization of intangible cultural heritage in China’s ethnic minority areas Momentum has achieved precision poverty alleviation in poverty-stricken areas and the international dissemination of Chinese culture. Professor He Renke will share innovative designs based on regional culture at the conference around new channel design and social innovation, and introduce the value of digitalization in the protection and inheritance of traditional culture.
Tencent Xinyi X Dongyi
We have a solid cultural heritage, and the core of design is culture. China’s five thousand years of cultural heritage endows design with a strong aesthetic and connotation. It can provide inspiration and source for design innovation by making full use of the soul of traditional culture.
The Great Wall is an important symbol of the spirit of the Chinese nation. Through the military systems of the past dynasties, it can be found that the Great Wall is actually a giant system composed of many subsystems such as the border wall, military settlement system, beacon system, post system, border trade system, and tuntian system; it breaks through the limitations of the "Central Plains View of History". The Great Wall is a "belt of order" that integrates military defense and ethnic exchanges. Professor Zhang Yukun from the School of Architecture of Tianjin University will take the Great Wall as an example to explain the profound cultural value of the Great Wall from the perspective of the overall system, and reveal the significance of the Great Wall in the construction of a cultural power.
Tencent Mid-Autumn Festival Gift Box-Great Wall Mooncake
As a pioneer in the user research and experience industry, CDC has experienced the experience design of many important products of Tencent, and has always been committed to the exploration and development of user research in the cross-border aspect of the Internet, and will make more use of its accumulation in the consumer Internet era in the future User research experience helps partners explore and research in multiple fields, help digital service innovation and upgrade to land in the field of traditional culture, and strive to promote the improvement of cultural confidence and the development of cultural innovation.
In addition to the two professors mentioned above, this service innovation conference was fortunate to have invited Zheng Yan, professor of the School of Humanities, Central Academy of Fine Arts; Cao Xue, Dean, Professor, Master Supervisor, and Deputy Director of the Academic Committee of the School of Visual Art and Design, Guangzhou Academy of Fine Arts; Shenzhen Slow Material Culture and Creativity Co., Ltd. founder Zeng Lingbo; and Zhao Guangfeng, deputy director of the China Women’s Development Foundation Funding Project Department and head of the "Genius Mother" charity project, gathered together to focus on cultural conservation and cultural innovation through research on traditional cultural relics, architecture, clothing, crafts, etc. And cases, to share the latest development trends and practical experience for us. On January 10th, at Tencent Binhai Building, we look forward to your listening!
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