Xinhua News Agency, Xi'an, January 21 (Reporter Cai Xinyi) At 3 pm on January 19, Li Bai, a young man born in the 1980s, sat in front of the computer, eager to buy the digital collection "Four Spirits of the Sky - White Tiger" on sale at the Xi'an City Wall Scenic Area. Stable Yongkang". Unexpectedly, the 999 direct purchase collections were "snapped" within one minute of being online.
Different from traditional cultural and creative products, what the buyer receives is not a physical product, but a carefully designed digital picture - with the Anding Gate of the Xi'an city wall as the background, a white tiger with wide eyes is stepping on auspicious clouds and peonies. , open his mouth and roar, majestic.
Digital collections are specific digital works identified using blockchain technology, and each collection has a unique digital certificate. Players of digital collections can appreciate, download, display and share collections on the display platform.
Currently, China's digital collection market is in its infancy, and the number of participants and market size are growing rapidly. Especially in the cultural and museum field, digital collections are often “snapped” by enthusiasts once they are released. The digital collection of Hubei Provincial Museum's treasure "King Goujian Sword of Yue" issued 10,000 copies, attracting about 600,000 people to snap up online. The 60,000 “digital cultural creations” launched by the Jinsha Heritage Museum in Chengdu, Sichuan, based on cultural relics such as the Sun Bird and the Golden Mask, sold out within 50 seconds.
"Compared with traditional cultural creations, digital collections are more in line with the current consumption needs of young people." Li Bai said. He began to pay attention to digital collections at the beginning of 2021, and he successively purchased digital collections launched by museums, art galleries, etc. In his opinion, digital collections have a more youthful and fashionable atmosphere. At the same time, digital attributes break the limitations of time and space, and their limited edition and uniqueness increase their collection value.
Zhu Keli, founding director of the Guoyan New Economic Research Institute, said that blockchain technology realizes the identity authentication and rights protection of digital products, and the digital display platform provides buyers with a place for collection, appreciation and sharing. In addition, young people The favor for virtual products has created space for the development of digital collections from both the supply and market aspects.
The "Xi'an City Wall Little Warrior" digital collection is on sale at the Xi'an City Wall Scenic Area. (Picture provided by Xi'an City Wall Scenic Area)
The Xi'an City Wall, built in the Ming Dynasty, has a history of more than 600 years and is one of the famous city wall buildings in Chinese history. In line with the digital boom in the cultural tourism industry, in October 2021, Xi'an City Wall launched a digital collection development project. On December 16, 2,801 digital collections of Xi’an City Wall Warriors designed based on the popular City Wall IP Golden Armor were sold out as soon as they were launched online. The winter limited edition Warriors sold through bidding attracted more than 40,000 people to participate, with the highest bid reaching 39,501 Yuan.
At the beginning of this year, Xi'an City Wall created a series of digital collections called "Four Spirits of Heaven" based on the four mythical beasts of Qinglong, White Tiger, Suzaku and Xuanwu that guard the four directions in traditional Chinese culture. "The four mythical beasts have symbolic meanings such as dispelling evil, avoiding disasters, and praying for blessings. Their patterns can be found on the four gates in the east, west, north, and south of the Xi'an city wall, as well as on the lamp poles and flags on the city wall. They protect the city day and night, and have the meaning of Chang'an and Yong'an. The beautiful meaning." said Suning, general manager of Xi'an Qujiang City Wall Tourism Development Co., Ltd.
In 2021, the "Blockchain Technology Activating Digital Cultural Heritage" released by the Institute of Cultural Economics of the Central University of Finance and Economics stated that digital cultural creation has created a new type of cultural consumption with confirmable and traceable rights. Under the framework of multi-party cooperation, traditional The protection, inheritance and dissemination of culture can become more efficient.
In order to standardize the development of digital cultural creation, the National Copyright Trading Center Alliance and other units jointly issued the "Digital Cultural Creation Industry Self-Discipline Convention", which reached an agreement to empower the real economy, adhere to original and genuine editions, eliminate virtual currencies, and prevent speculation and financial risks. 11 consensus.
Suning said that in the next step, the city wall scenic spot will continue to release various digital collections of Xi'an urban cultural IP, Tang culture and so on. Explore and try to bring the ancient ruins of Xi'an City Wall back to life.