What is blockchain? This is probably the most curious question of the public on the Internet in the past two days.
The craze caused by this new technology came from a remark made by an investor, and this behavior was also suspected of being a hype. But let’s not talk about whether there is conceptual hype, blockchain technology is indeed worthy of our further discussion, after all, the development of emerging technologies will always bring corresponding changes to our lives.
At present, the blockchain that the public sees from the media and other channels is mostly used in finance, smart contracts, etc. But what Du Yujun wants to say is that the blockchain has actually been applied to entertainment culture abroad. Today, Du Yujun wants to share with you the application of blockchain technology in the cultural field, so I can briefly talk about it. The question of what exactly blockchain is.
A popular explanation of the entertainment version of blockchain technology on the Internet
Regarding what the blockchain is, in addition to the basic definition, many people on the Internet have given a popular explanation of the entertainment version. I will not repeat it here when reading Yujun. Simply put, the blockchain refers to decentralization through A technical solution to collectively maintain a reliable database. Its most noteworthy features are its distributed data storage, point-to-point transmission, sharing mechanism, encryption algorithm, immutability and other new application modes, and these features can also solve some of the current pain points in the cultural industry.
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For the first time, Du Yujun thought of the level of creators - at present, a major problem faced by creators is the protection of copyrights of works. Among them, the copyright protection of music is the most concerned by the public, and music is also the first cultural field that blockchain is applied to.
So, how is music connected to the blockchain?
For example, musicians or songwriters register their works on the blockchain network, and they can track the playback and use of the works through the records of the blockchain, so that they can more intuitively gain profits. When you see the usage of your own works, you can also confirm the specific number of income you deserve. Without the help of blockchain technology, creators have no data, and they cannot compete with the platform or copyright management for the benefits they deserve.
In this regard, an overseas company named Stem has been able to achieve the above-mentioned situation. The company is responsible for collecting and managing the playback and usage of musicians on YouTube, Spotify and other platforms, and then temporarily storing its earnings, and according to the company's relationship with the company. The artist's agreed proportion will be divided into the artist's account.
This playback data can be obtained between 30-60 days after the artist releases the work, which is far more efficient than the current copyright management party. At present, the musicians managed by the company include Frank Ocean, DJ Jazzy Jeff and so on.
In addition to copyright protection, blockchain technology can also have a more direct impact on creators' earnings. When it comes to the direct benefits of creators, what is applied here is the feature of blockchain that allows creators to set who can use their own works.
To give another example, the musician uploaded and registered his own work on the blockchain network, and set a restriction that only 5A coins can be played and listened to. Then the fans of the musician can only listen to the music by exchanging their own currency for A coins. to the artist's work.
Although it sounds like it is difficult for fans to operate, for musicians, he can directly determine the price of his works through the middle party, and can adjust the price of his works at any time according to the relationship between supply and demand, which can be better based on market feedback. Works manifest.
It is also worth noting that the presence of middlemen is reduced, and musicians can maximize their own income. While letting users understand the value of their works, they also increase their income. This is very important for music creators around the world. At present, creators need copyright management agencies to manage their copyrights on their behalf, and there will also be an agreement between the copyright management party and the playback platform that can really get the benefits. , which makes the creator's work income be reduced again and again. In the end, no matter how many times the work is played and how widely used, the creator may get the fixed income from the original contract.