1. Development background of cultural and tourism live streaming
Recently, the tourism market is booming. The summer tourism market is expected to usher in a new round of small tourism peaks, and the tourism industry has entered a new stage of structural recovery. With the popularization of social media and the rise of tourism live broadcasts, there has been a heated discussion about the "out of the circle" of cultural tourism in many places across the country.
For the development of the cultural tourism industry, high-quality live broadcasts are exerting long-term value and stimulating the vitality of cultural tourism revenue. During the 14th Five-Year Plan period, the "culture + tourism" industry will reach an output value of 15 trillion yuan, accounting for 15%-18% of the country's total economic output.
In the long-term goal of 2035, the cultural tourism industry refers to the trillion-level industrial scale, and the opportunities of the new cultural tourism industry take advantage of the wind. The "14th Five-Year" Cultural and Tourism Market Development Plan issued by the Ministry of Culture and Tourism identified online tourism as one of its contents, and emphasized the promotion of online tourism product and service standards.
The continuous emergence of new technologies has enabled live broadcasting to realize new possibilities for new content ecology and marketing. Benefiting from the sharp tool of "bringing scenery and goods" of live broadcasting, the content of the cultural and tourism industry has been continuously enlarged in online marketing, and live broadcasting has gradually formed a normalized operation of attracting customers and cultural output.
2. New Possibilities for Cultural Tourism Live Marketing
In the live broadcast under the empowerment of digital technology, the vastness of 9.6 million square kilometers and the surging of 3 million square kilometers make people fascinated by every corner of the beautiful mountains and rivers. Today, check-in on the "cloud" has become the first choice for users' new immersive tourism. With clearer visual presentation and immersive experience, the two-way travel between cultural tourism destinations and users has been realized.
1. What are the pain points of the current cultural tourism live broadcast?
For the live broadcast of cultural tourism, whether it is a live broadcast of offline activities or a self-built live broadcast room, the quality and delay attributes of the live broadcast have become key considerations for cultural and tourism scenic spots. In particular, as the current homogenization of cultural and tourism live broadcasts becomes more and more prominent, the application of 4K/8K video content combined with 5G networks has become a new growth path.
Boguan's 8K smart cultural and tourism live broadcast solution is centered on localized industry-level 8K cameras, featuring super image quality and ultra-low latency , covering the live broadcast sector in large scenes, and has multi-platform retweeting and AI visualized passenger flow display And other big data information analysis capabilities provide guarantee for the long-term and high-quality operation and maintenance of cultural tourism live broadcast.
2. Ultra-high-definition live broadcast of cultural and tourism scenes to enhance online viewing experience
Natural resources are the innate genes of new cultural tourism. Boguan 8K smart cultural tourism large-scene live broadcast solution can effectively improve the viewing experience of online live broadcast of cultural tourism scenic spots.
The solution uses Boguan 8K+5G+AI ultra-high-definition surveillance cameras S1 and S3 as the application core, combined with Boguan 8K self-developed ultra-high-definition video content distribution system, video stream projection control workstation, Boguan 8K camera supports 5G communication mode and 4K /8K ultra-high-definition display screen, diversified AI intelligent analysis functions, guarantee the live broadcast viewing experience and the audience's intuitive experience, and make the cultural and tourism live broadcast more efficient.
3. Multi-platform one-click retweet, increase live broadcast exposure
Boguan 8K supports body push streaming, multi-camera 4K/8K screen live broadcast , multi-channel audio access and optimization of film and television subtitles , one-click push to current mainstream media platforms, portals, APPs, etc., for online tourists in scenic spots Provide high-quality and stable live broadcast services.
The live playback after the live broadcast is edited twice, and the publicity is kept for a long time, which can expand its tourism publicity imprint, further increase the exposure of multiple live broadcasts, improve the popularity of the local scenic spot, and also invisibly activate the potential tourist group of the scenic spot , to promote local beauty to the world.
4. AI intelligent data analysis, visualization of regional passenger flow
Boguan 8K cameras are integrated with AI algorithms to support real-time analysis of crowd flow and traffic flow data in scenic spots, avoid crowd congestion in some areas, and facilitate administrators to understand the congestion situation in the area in a timely manner, respond quickly and timely to clear the crowd, control traffic, improve management efficiency, and assist Scenic spots formulate more accurate and efficient marketing strategies.
5. 5G transmission is one step faster, and it is easy to deploy in scenarios without a network
Due to the different characteristics of each scenic spot, the deployment requirements are quite different. Boguan 8K supports wired and 5G wireless deployment methods, and can be customized according to the current situation and requirements of scenic spots. Among them, wireless deployment can save a large amount of wiring costs, avoid the complex environment of scenic spots, reduce human and material expenditures, and maximize the value of live broadcast in scenic spots.
The integration of technology and cultural tourism has become an irresistible development trend. At present, Boguan 8K has landed live broadcasts in Fuding, Xiadang, Wuyishan and other places in Fujian. People can travel through time and space to visit the "second scene" through live webcasting. , enjoy the local scenery in real time. Smart cultural and tourism live broadcasting helps the cultural and tourism industry to cultivate new formats such as cloud tourism, cloud live broadcasting, and cloud exhibitions, enhance the popularity of local scenic spots, provide accurate big data for scenic spots, create safe and civilized tourist areas, and promote beautiful scenery to the world.