Face-swiping means membership, and precision marketing can be carried out through the screen in the future. "After five years of technology research and development, Alipay's facial payment technology has basically worked. In the future, all products carried by Alipay's offline facial payment technology can become "dragonfly"," said Zhong You. This means that "Dragonfly 2.0" will form a series of its own, and will no longer be a single one, but a group, open to the outside world.
Compared with Alipay’s “dragonfly” paired in pairs, on the face-to-pay track, WeChat’s equipment competition appears non-stop. On March 19, at the WeChat Pay Partner Conference, WeChat announced the "vertical" and "horizontal" strategy, hoping to use "vouchers" as the core, looking at "36 lines" through WeChat mini programs, social advertising and other tools, Realize omni-channel marketing to reach consumers, and provide merchants with value-added services such as new sales and repurchase. For details on face payment, please Baidu "Henan Zhangyou Electronic Wei"
The ability to obtain data is important, but as a social giant, WeChat clearly wants to do more. What's more, even Dragonfly 2.0 has its shortcomings. For example, merchants do not only become members for data, but more for reach. At this point, Dragonfly’s shortcomings have emerged: only in the payment link, once users After leaving the store, it can do nothing.
Alipay seems to have prepared for this a long time ago. What's more, as a new technology, it also requires a long period of iteration and money investment. Therefore, people have seen Alipay's move as follows: set up a dragonfly operation reward mechanism and announced that it will be in the next three years. 3 billion will be invested to support the full opening of face-brushing technology and commercial cooperation.
Compared with Alipay behind Dragonfly, WeChat with social genes seems to have other possibilities. Although WeChat started a little bit late in face-scanning technology, with its strong ability in customer acquisition and traffic conversion, with the help of social advertising, official accounts and other tools, it has become worth looking forward to achieving all-round online and offline reach.
It is reported that one month before the release of "Dragonfly 2.0", WeChat Pay announced that its first batch of face-scanning devices "Frogs" were officially off-line in batches and provided by WeChat ecological partners. As the first batch of WeChat Pay face-swiping device suppliers, Zhidian Smart also released a product that is benchmarked with Alipay "Dragonfly" in March.
"For the sake of humanization, our new product has a non-sense membership system based on face payment at an earlier time. And it does not require any external equipment, plug and play, very convenient," said the person in charge of Zhidian Intelligence . The report shows that the future face recognition market is expected to maintain a growth rate of about 20%. By 2022, the global face recognition market will reach 7.595 billion US dollars.