The face payment device does not require any external devices, and consumers no longer need to enter a mobile phone number when paying. In addition to the appearance changes, the second-generation face-swiping payment machine emphasizes that the face is a member, that is, the face-swiping registration membership card. Alipay said that the conversion rate of the early-stage face-swiping registration member has increased by more than 6 times compared with the traditional model.
Face-swiping payment is not just a checkout cashier tool. It will also drive businesses to realize digital operations. In addition to users registering as members, they can also perform operations such as identifying people, issuing coupons, and writing off through the Alipay applet. In addition, he also announced that 3 billion yuan will be invested in the next three years to support businesses in their digital transformation. Face-swiping payment, smart medical care, smart campus, smart bank, catering, supermarket, hotel, non-sense parking lot, various scene solutions, software customization development, payment equipment wholesale, please Baidu "Zhangyou Electronic Wei" for details
Similar to Alipay’s face payment device, WeChat also launched its own face payment device. At the 2019 WeChat Pay Partner Conference in March this year, WeChat’s service provider Jindian Technology launched the face payment device frog, which is also a micro desktop face payment device. Like Alipay’s generation of Dragonfly, it stands in front of the camera for face recognition verification. After swiping the face, you need to enter the mobile phone number bound to WeChat, and you don’t need to enter your mobile phone number for the second payment.
Both Alipay and WeChat are making efforts to pay by face-swiping. This is mainly because, compared with the QR code, which is highly dependent on apps, the new payment method of face-swiping is not attached to any APP. Even without a mobile phone, as long as you have a corresponding account, you can swipe your face to complete the payment. Once facial payment is widely promoted, the social advantages of mobile payment, especially WeChat payment, which rely on WeChat App will be greatly weakened. The security and experience of payment will be the key to future competition.
Speaking of the promotion of face payment, we have to mention scan code payment first. This time, Alipay announced that it will invest 3 billion yuan in the next three years to support merchants to achieve digital transformation. People can't help thinking that when Alipay promoted QR code payment, it vigorously expanded the use of offline merchants through payment agents and realized scan code payment for offline merchants. The in-depth penetration of scenes such as supermarkets and food markets has achieved a market share of more than 50% in the mobile payment market.
Different from QR code payment, Alipay’s face-scan payment technology is more about helping merchants carry out digital operations. It is reported that the first generation of Dragonfly has been launched in more than 300 cities across the country in less than a year. Hu Bo, Chief Information Officer of Wedome, said that after Dragonfly was introduced in many stores, Wedome's cash register efficiency has increased by more than 60%, and this trendy payment method has also increased young users by more than 50%.