The social economy is developing rapidly, but the cash that they carry around is slowly decreasing. Many people do not even carry cash when they go out. Especially when you are in a hurry to go to work in the morning, when you need to pay to buy buns near the subway entrance, you don’t have cash in your hand, and it’s troublesome to take out your mobile phone. Since then, face has become more and more valuable, and relying on face to eat is no longer limited to idol stars, but applies to each of us.
Whether it is face payment or non-sense payment, the payment link has been instantiated. In the future, in more places, in addition to scan code, there will also be face payment. Zhengzhou Palmyou Think Tank predicts that scan code payment and face payment will coexist for a long time in the next three years. The emergence of face payment can bring convenience to people. At the same time, it can also reduce business operation costs and increase efficiency.
The working principle of face-swiping payment is very simple. It scans the customer's shape and bone structure through a 3D camera to determine the similarity between the face and the identity source photo. The face recognition technology uses regional feature analysis algorithms and uses computer vision to capture portrait features. Point, using the principle of biostatistics to analyze, and the facial feature data is consistent with the source photo and source video material collection, it is confirmed that the consumer is the same person. This payment process is compressed into a relatively short period of time, but it includes multi-dimensional analysis such as face detection, face analysis, living body detection, and face comparison.
Now we all know that Alipay is far ahead on the face-to-pay track, WeChat is closely following, and UnionPay should not be underestimated. However, some related people said that the frog series lags behind Alipay by almost a year. Even so, with the strong social attributes of WeChat and the layout of smart management, the volume of WeChat payment is huge.
In the WeChat special session of Tencent Global Digital Ecology Conference, Wen Fangyuan, the head of WeChat Pay's face project operations, gave a keynote speech on "WeChat Pay with Faces to Improve Industry Efficiency". She said that face pay is a more convenient payment across mobile media. Ways, face payment is a trend. From cash payment-pos card payment-mobile payment-face payment, the updated payment method has built a customer management system centered on human digitization, creating a smarter consumption scene. At the same time, Tencent has also made an ecological layout in the application of other AI technologies. It seems that WeChat will not lose in this war.
Henan Zhangyou Electronic Technology Co., Ltd. was established in March 2015 and applied for high-tech enterprise certification in 2018. Based on the business philosophy of "make payment easier", we provide offline service providers and merchants with convenient and fast mobile payment software and hardware products and services. The main business includes aggregate payment SaaS platform services, mobile payment cash register hardware product development and sales, and merchant membership marketing services.